How to pass Salesforce Marketing-Cloud-Consultant exam with the help of dumps?

Question # 1

A customer has a robust Sales Cloud org with several custom objects. Historically, they have created complex reports, referencing many custom objects, to target subscribers and exported them to another email system for deployment. With the implementation of Marketing Cloud Connect, the customer wants to simplify the sending process using Marketing Cloud with as little additional setup as possible.   What should a consultant recommend to meet this criteria?   

A.    Continue to build reports in Sales Cloud and import it to Marketing Cloud for sending.   
B.    Create a Journey and use Salesforce Data and the Reports object as the Entry Source.   
C.    Sync all custom objects to Marketing Cloud and recreate the reports for sending.
D.    Continue to build reports in Sales Cloud and select the reports in Marketing Cloud.  

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Question # 2

A customer wants to send SMS messages as part of a Journey. They are concerned the messages will deploy when subscribers are asleep. If a subscriber qualifies to receive an SMS message as part of the journey between 1 a.m. and 6 a.m., the customer prefers the message to not be sent.   What solution should a consultant recommend to meet the criteria?   

A.    Run a SQL Query at 12:30 a.m. to create a suppression list.   
B.    Run an Import Definition at 12 a.m. to create a suppression list.   
C.    Create a Journey Goal to exit subscribers from the Journey.   
D.    Create and enable a BLOCKOUT window In MobileConnect.  

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Question # 3

Northern Trail Outfitters wants to send a weekly coupon campaign. They segment their audience using data from several data extensions, which results in an audience size of approximately 200,000 subscribers. They want to send a reminder three days later at the subscribers' optimized send time.   What solution should they use?   

A.    Automation Studio and Interaction Builder  
 B.    Journey Builder   
C.    Automation Studio   
D.    Automation Studio and Journey Builder  

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Question # 4

Northern trail Outfitters in expending globally into 16 new countries and wants to start localizing their email content to speak to subscribers in their own language. The wants to do this as efficiently as possible and are anticipating growth into other locales in the near future.   Which two options could be recommended? Choose 2 answers

A.    Leverage personalization strings within the email template to pull in language-specific content.
B.    Leverage AMPscript within an email template to lookup subscriber language and personalize the email based on the value.   
C.    Leverage Concept Builder to create email templates for each individual language and populate the templates via the UI.   
D.     Leverage enhanced dynamic content Mocks within Content Builder to create language-specific emails.  

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Question # 5

Northern Trail Outfitters (NTO) is migrating from a series of local legacy email automation tools to a single global Marketing Cloud instance to leverage its multi-channels abilities as well as native Salesforce Connector to their global Sales Cloud instance.   Which three factors Should be considered before finalizing the number of business unit they need to purchase? (Choose 3 answers)

A.    Number of brands/geographies which NTO operates   
B.    Number of Sales Cloud sandboxes   
C.    If testing/development business unit($) is required   
D.    If data/content needs to be segregated between brands/geographies   
E.    Number of Marketing Cloud users.  

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Question # 6

Nothern Trail Outfitters wants to enable Sales Cloud users to manually create a segment of both lead and contact records that can be targeted through the Send Flow in Content Builder.   What should a consultant recommend for segmentation?   

A.    Salesforce Data Extension   
B.    Salesforce Report   
C.    Synchronized Data Extension   
D.    Salesforce Campaign  

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Question # 7

An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and Not Sent, to ensure they are fulfilling a legal obligation due to the nature of their messages.

A.    Event Notification Service   
B.    Platform Events API   
C.    Data View Export with every send   
D.    Data Retrieves on the Send Object  

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Question # 8

A B2B customer has customized journeys they want to use for several key accounts they are trying to sell into. How could Marketing Cloud Connect be used to initiate these sends when contacts for select accounts are created?   

A.    Salesforce Campaign Entry Source on the Lead Object   
B.    Salesforce Data Entry Source on the Contact Object   
C.    Salesforce Data Entry Source on the Account Object   
D.    Welcome Email Configuration on the Account Object  

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Question # 9

Northern Trail Outfitters (NTO) wants to import recent customer transaction data from their data warehouse into Marketing Cloud on a nightly basis. They plan to create a File Drop Automation to trigger an automation when a data file is transferred from the data warehouse to the import folder in their Enhanced FTP account. NTO notes that user passwords expire every 90 days and they do not want to update their file transfer script on the data warehouse each time a password changes and they do not want to compromise security.   Which solution should the consultant recommend?

A.    Contact the Marketing Cloud account representative to enable Single Sign-On Authentication using SAML    
B.    Request SSH key authentication to be enabled for the FTP user and create an SSH Key in Key Management   
C.    Enable the 'Exclude FTP Users From Password Expiration' option in Setup > Security Settings   
D.    Upload data files to Marketing Cloud using SFTP instead of FTP  

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Question # 10

A customer wants to configure appointment reminders for patients in their clinic. The reminder should be sent day before the appointment date at 10 a.m and the appointment record should be updated in the patient was sent a reminder email.   What solution could be recommended?   

A.    Create a journey with CRM data source triggered on the reminder data and use Journey Builder activities to send a reminder and update the record in Synchronized Data Extension.   
B.    Create a journey with CRM date based entry source, and use journey Builder activates to send a reminder and update the record in CRM.   
C.    Create a daily scheduled automation to refresh the audience, and use Automation Studio activities to send a reminder with AMPscript in the message to update the record in Synchronized Data Extension.   
D.    Create a daily scheduled automation to refresh the audience, and use Data Extension entry source for a journey with activates a reminder and updates the record in CRM.  

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Question # 11

A customer manually imports records for sending. Each record contains a warehouse ID that is shared between Marketing Cloud and a third-party system. The customer does not have developer resources, but wants to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber.   What should a consultant recommend?  

A.    Use personalization strings created by selecting the data extension.   
B.    Use AMPscript variables created from each field in the data extension.   
C.    Use Dynamic Content rules to select a content area for each subscriber.   
D.    Use Guide Template Language created for each field in the data extension.

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Question # 12

A customer wants to use Sales Cloud as a system of record for email messages sent from Marketing Cloud; however, the customer only sends from custom objects and cannot use the Contact ID or Lead ID as the Contact Key in Marketing Cloud.   What is the implication of this data model when using Marketing Cloud Connect?   

A.    Email Sends will fail if the Contact ID or Lead ID is not included.   
B.    Tracking Data will not be returned to the Sales Cloud email recipient.   
C.    The customer will be able to use Reports and Campaigns as audiences.   
D.    The customer will be unable to use synchronized data extensions.  

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Question # 13

Northern Trail Outfitters' marketing team is made up of a marketing manager, a marketing specialist, and a graphic designer. The team is new to Marketing Cloud and has very little coding experience. Currently, they use Excel and VLOOKUP to segment their email audiences and import them into Marketing Cloud.   What solution should be recommended to allow for long-term self-sufficiency in segmentation?   

A.    Data Filters  
 B.    Attribute Groups   
C.    Publication Lists
D.    Query Activities  

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Question # 14

Northern Trail Outfitters wants to export a data file to its SFTP using Automation Studio. The file should contain all subscribers who did not receive their intended email in the last 24 hours. The automation will be scheduled to run each day.   Which activity Is required in the automation?   

A.    Report Definition Activity   
B.    SendLog Extract   
C.    Data Extract Activity   
D.    SQL Query Activity  

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Question # 15

A customer has been having problems with SMS responses getting the default keyword response rather than the appropriate next keyword response.   What are two potential reasons for this unexpected response?   

A.    Response are not sent with the Conversation Window.   
B.    Responses are not sent within 24 hours of the outbound message.   
C.    Next keyword was not specified on the outbound message.   
D.    Response contained ‘‘stop‘‘ in the message content.  

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Question # 16

Northern Trail Outfitters wants to know the number of Contacts in their account. This information needs to be emailed to their Chief Marketing Officer on a weekly basis. What could be configured to meet this request?

A.    Configure the Contact Extract Activity in Automation Studio   
B.    Query the _Subscriber Data View and Extract it weekly   
C.    Query the _Contact Data View and transfer it weekly   
D.    Schedule the Contacts Counts Standard Report  

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Question # 17

Northern Trail Outfitters wants to import new contacts gathered from an external web form. The entries are being collected at high frequency, potentially thousands per minutes. The data does not need to be immediately ingested into Marketing Cloud as it is used in a daily scheduled automation.   What Should be recommended?   

A.    Create this as a Journey Data Source via Journey Builder.   
B.    Push each new record into Marketing Cloud vis Platform Event API on form submit.   
C.    Perform a daily bulk export to SFTP for import via Automation.   
D.    Recreate this external web form inside Marketing Cloud.  

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Question # 18

A marketer at Northern Trail Outfitters (NTO) wants to send important updates to customers about products they have previously purchased. The marketer has little experience with coding. Also, the information is spread across multiple data extensions and is imported nightly from NTO's e-commerce platform - Contacts, Orders, Order Items, and Products.   Which design should a consultant recommend for segmentation?   

A.    Combine the data outside of Marketing Cloud and upload it into a Sendable Data Extension. 
B.   Establish data relationships and create Data Filters for the marketer to modify.
C.    Create SQL Query Activities for the marketer to modify.    
D.     Link the data extensions in an Attribute Group.  

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Question # 19

Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce. Which two reasons could be the cause? Choose 2 answers 

A.    Synchronized Data Sources only push data every 15 minutes   
B.    ContactID was used as Subscriber Key   
C.    Email Address was used as Subscriber Key   
D.    Individual Level Tracking was not selected in Marketing Cloud Configuration  

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Question # 20

A consultant configured a triggered send definition in Sales Cloud for a customer using Marketing Cloud Connect, The trigger is on a Custom Object called 'Shipments' and is enabled for Triggered Sends in Setup.   Which two configuration requirements should be considered when troubleshooting? (Choose 2 answers)   

A.    The Shipment object is on the Account Related List.   
B.    There is a Master Detail Relationship from Contact to Shipment.   
C.    The Shipment object requires a Lookup to Lead or Contact.   
D.    An Apex Trigger is created on the Shipment object.  

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Question # 21

Northern Trail Outfitters uses a Salesforce Data Entry Source in their Journey that injects Salesforce Order when they are either create update with a status of New, Currently Knitting, Shipped, and Complete. Their Journey works when orders are created, but they noticed it does not injected customers when their status is updated.   What could be causing this?   

A.    Orders should be set up to allow injection upon update in Connect Configuration   
B.    The associated Contact should be updated to be injected.    
C.    Synchronized Data Sources poll changes every 15 minutes at the quickest.   
D.    Orders are not being updated from not meeting criteria to meeting criteria  

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Question # 22

Northern Trail Outfitters (NTO) imports a file daily into Marketing Cloud of customers who have bought a tent from their website. They want to set up month-long welcome Journey which sends emails specific to the purchase such as the type of tent, they average accessories for the tent, and care of the tent at different points throughout the Journey. NTO also reorganizes that due to their .. princes, they have had customers purchase more than one tent within a month.   What type of data should be used in the Decision Splits in their Journey to make sure the choices reflect the correct tent?

A.    Journey Data   
B.    Salesforce Data   
C.    Contact Data   
D.    Entry Data  

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Question # 23

Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase the last six months. Customer are often opted-in to more than one messaging channel. NTO would like to be able to communicate the same message across all channels.   Which flow would meet their needs?  

 A.    Query Activity > API Event > Automation Studio Activitiesc
A.    Import Activity > Decision > Journey Activities   
B.    Query Activity > Data Extension Entry Source > Journey Activates   
C.     Salesforce Entry Event > Query Activity > Automation Studio Activities  

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Question # 24

Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.   Which process should the consultant utilize for a reliable send method?   

A.    Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow   
B.    Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send   
C.    Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event   
D.    Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow  

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Question # 25

Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key.   Which two options should the consultant recommend? (Choose 2 answers)  

A.    Email   
B.    CRM ID   
C.    Mobile Device ID   
D.    Loyalty Program Number  

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Question # 26

Northern Trail Outfitters is looking to personalize their SMS Messages. Which data source is supported to personalize messages?   

A.    Population in Contact Builder   
B.    MobileConnect Demographics   
C.    Data Designer Attribute Group   
D.    Profile Attributes.  

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Question # 27

A customer has a business requirement to exclude email addresses of certain contacts In their loyalty program from the sends with several sender profiles. These contacts are dynamically Identified with the help of the SQL query on a daily basis.   What solution should be recommended to automate exclusion of the Identified email addresses from all future sends that use specific sender profiles'

A.    Publication list   
B.    Exclusion data extension   
C.    Auto-suppression list   
D.    Suppression list  

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Question # 28

Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible. Their web server should receive a notification when the email is sent. Which solution should they use? 

A.    Triggered Send Definition   
B.    Transactional Messaging API   
C.    Multi-Step journey with an API Event entry source   
D.    Single Send journey with an API Event entry source  

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Question # 29

Northern Trail Outfitter wants to integrate Marketing Cloud with it existing point-of-sale system in order to email purchase receipts to it customers. The point-of-sale data will need to be transformed to be received by the Marketing Cloud triggered send API.   What extension product should be used to accomplish this integration?   

A.    Datorama   
B.    Data Studio   
C.    MuleSoft Anypoint Platform   
D.    Data Connector   

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Question # 30

Northern Trail Outfitters (NTO) wants to personalize emails and display different content based on customer points. NTO has limited development expertise and chooses to use dynamic content.   What should the consultant consider when building dynamic content rules?   

A.    Create a custom list and add all fields required for personalization.   
B.    Standardize field naming across all sendable data extensions.   
C.    Create a synchronized data extension to keep all fields required for personalization up-to-date   
D.    Build rules before uploading the respective content.   

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Question # 31

A financial services customer wants to send email to customers who log in for the first on a new IP. This message should be deployed as fast as possible due to its sensitive content. The message contain information related to the login IP.   What should a consultant recommend to deploy the email?

A.    Inject the subscriber into a Journey.   
B.    Use the Transactional Messaging API.   
C.    Execute a Triggered Emails Interaction.   
D.    Use a User-Initiated Emails Interaction.  

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Question # 32

The marketing team at Northern Trail Outfitters is new to marketing Cloud and has very little coding experience. The team would like to take their built audience and serve personalized content based on a field in the data extension.   Which solution the consultant recommend?

A.    Separate template-based emails   
B.    Reference Content Blocks   
C.    AMPscript   
D.    Dynamic Content Blocks  

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