How to pass Salesforce Marketing-Cloud-Administrator exam with the help of dumps?

Question # 1

Which two statements are correct about Send Logging? Choose 2 answers 

A. Send Log data extensions are archived automatically based on retention settings. 
B. AMPscript can be used to pull data from Send Logs for use within emails. 
C. SQL Query Activities can reference Send Logs in combination with system data views. 
D. A business unit can support up to three Send Logs. 

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Question # 2

While setting up marketing Cloud Connect, a marketing cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message: Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud User. Contact your system administrator. The admin notices the Marketing cloud for AppExchange Admin option is selected when looking for the user settings. What action should correct the issue? 

A. Apply the appropriate user mappings in the CRM configuration. 
B. Apply the Administrator and Marketing Cloud Administrator permission sets to user. 
C. Reset all user passwords to force new tokens 
D. Apply the marketing Cloud for AppExchange User option as well 

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Question # 3

Northern Trail Outfitters wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM. However, they only want to sync records they would be able to send to reducing the amount of data being brought over. Which two filtering options could be used when configuring the Contact synced object? Choose 2 answers 

A. Select all records which have opened an email in the past six months 
B. Select all records with an email address 
C. Select all records which are active in All Subscribers 
D. Select all records where HasOptedOutofEmail is FALSE 

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Question # 4

Where would a Marketing Cloud admin view all verified email addresses? 

A. Identity Verification Log 
B. From Address Management 
C. Reply Mail Management 
D. Sender Profiles 

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Question # 5

A Marketing Cloud admin discovers large sends are not meeting send speed goals set by the organization. What functionality would get messages out the door faster? 

A. Burst Sending 
B. Journey Builder Triggered Sends 
C. Send Throttling 
D. Marketing Cloud Connect 

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Question # 6

A Marketing Cloud admin is tasked with requesting Marketing Cloud Connect Multi-Org enablement. What consideration should be given to the preference profile centers for this integration? 

A. Branding for each business units' profile centers will be inherited from the default business unit setup. 
B. Profile/Preference centers are automatically created for each business unit connected through Multi-org 
C. Multi org does not support the standard profile preference center for the business units. 
D. Profile/Preference centers for Multi-Org accounts are configured in the Salesforce CRM settings. 

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Question # 7

A marketing manager requests to receive an email, once a week, with high-level metrics in a standardized format. Specifically, the manager wants to know how many emails were sent in the last week. What location and activity would allow the Marketing Cloud admin to complete this request? 

A. Email Studio: Select the "Account Send Summary*' in Tracking Reports and schedule a weekly report to be sent. 
B. Analytics Builder: Select the "Account Send Summary" in Reports and schedule a weekly report to be sent. 
C. Automation Studio: Create a Query Activity to query data from the "Sent" Data View, then use an Email activity to automate the sending of the data. 

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Question # 8

A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution. Which feature should be utilized to make this happen?

A. Publication Lists 
B. Subscriber Keys 
C. Profile Center 
D. Send Logging

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Question # 9

Northern Trail Outfitters wants to add new data extensions containing customer purchases to their Marketing Cloud account Which value should link these new data extensions in Data Designer to the existing contact records?

A. Unique Contact Identifier
B. Primary key 
C. Unique Contact email address 
D. Subscriber ID 

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Question # 10

Northern Trail Outfitters (NTO) uses data extensions for all of their email audiences. A customer reports they unsubscribed several week-end ago, but continue to receive NTO's daily digest at their old address. NTO's Marketing cloud Admin has confidently deleted them from present in the appropriate data extension. What consideration could account for this behavior? 

A. Data retention settings were incorrect in the data extension. 
B. The email address in All Subscribers is prioritized. 
C. Contact Builder was not configured properly. 
D. The data extension was not configured as sendable. 

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Question # 11

A Marketing Cloud admin wants to create an SFTP User for the first time. Which two considerations should be taken when configuring an SFTP User7 Choose 2 answers 

A. By default, the username is the MID for the current Marketing Cloud MID. 
B. Minimum password length is 12 characters.
 C. By default, the password will be the password of the logged-in user. 
D. Once created, the user will need to be activated in order to use the SFTP. 

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Question # 12

A Marketing Cloud admin is configuring Social Studio to manage Northern Trail Outfitters social media accounts. Which 2 prerequisites for configuring Social Studio should the admin consider? Choose 2 answers 

A. Bitly URL Shortener
 B. Facebook ad manager 
C. Login detail for each social media account 
D. Google URL shortner 

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Question # 13

Northern Trail Outfitters does NOT want to store email addresses or phone numbers within Marketing Cloud. Which feature should they use?

A. Tokenized Sending 
B. Field Level Encryption 
C. Lookup reference to Contact Object 
D. Master-detail relationship to Contacts 

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Question # 14

Northern Trail Outfitters has the Discover Reporting Tool. Which two report types could help them drive mobile adoption strategy? Choose 2 answers

A. Time Between Send and Engagement 
B. Email Performance by Device 
C. Email Sending Performance Report 
D. Deliverability Complaint Rate 

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Question # 15

Which three options determine when a contact could enter a journey? Choose 3 answers. 

A. Re-entry at any time 
B. Re-entry by attribute 
C. Re-entry by date 
D. No re-entry 
E. Re-entry only after exiting

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Question # 16

A restaurant supply company captures email subscribers and leads through trade shows. They hold a giveaway at each trade show to entice booth visitors to leave their contact information. In the past, they have used a fishbowl to capture business cards, but need to update this to an online sweepstakes entry vehicle displayed on a mounted tablet. Individuals should only be allowed to enter once, and the winner will be selected randomly. All entrants receive a follow-up email after the trade show asking them to confirm their optin for a monthly newsletter. Which two components are appropriate for this solution? Choose 2 answers

A. Microsite with Web Collect to store entrants on a data extension. 
B. Microsite with Smart Capture to store entrants on a data extension. 
C. Send Email Activity with a link to a subscription center. 
D. Data Extension with double opt-in status defined. 

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Question # 17

What is Setup Assistant? 

A. Support service allowing the outsourcing of repetitive admin tasks 
B. A prioritized account configuration checklist 
C. A search within Help and Training limited to configuration documents 
D. A dashboard containing key metrics for the business unit 

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Question # 18

Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products. What is the best way to facilitate this within Contact Builder? 

A. Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders. 
B. Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers. 
C. Create three distinct Attribute Groups that link each data extension directly to Contacts. 
D. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders. 

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Question # 19

A Marketing manager requests to receive an email, once a week, with high-level metrics in a standard format. Specifically the manager wants to know how many emails were sent in the last week. What location and activity would allow the Marketing Cloud admin to complete the request? 

A. Automation Studio: Create a Report Activity to run every seven days. 
B. Email Studio: Select “Account Send Summary” in Tracking Reports and schedule a weekly report to be sent.
 C. Automation studio: Create a Query Activity to query data from the “Sent” Data view, then use an Email activity to activate the sending of the data. 
D. Analytics Builder: Select the “Account Send Summary” in Reports and schedule a weekly report to be sent. 

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Question # 20

Northern Trail Outfitters wants to drive additional online sales. They are interested in using Einstein to recommend similar items to customers during the checkout process. Which two terms would they add to their website to accomplish this? Choose 2 answers 

A. Collect Code 
B. Recommendation Code 
C. Conversion/Cart Code 
D. Email Conversion Code 

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Question # 21

Northern Trail Outfitters (NTO) Is building a Journey which randomly sends five different versions of an initial welcome email to new subscribers; however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO wants to use five completely different emails, rather than having one email with dynamic content. Which activity would allow them to build the journey with the fewest activities possible?

A. Join 
B. Einstein STO 
C. Engagement Split 
D. Wait Until Date 

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Question # 22

Setup Assistant provides information and resources for configuring a new Marketing Cloud account. Which two topics does Setup Assistant cover? Choose 2 answers

 A. Enabling Mobile Connect 
B. Managing the Enhanced SFTP 
C. Configuring Journey Builder 
D. Setting up the Data Structure 

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Question # 23

Northern Trail Outfitters' security team has password policies they want enforced within Marketing Cloud. Which policies could the Marketing Cloud admin configure in Setup7 

A. Minimum Password Length, Password Complexity, Password History, Expiration Period 
B. Minimum Password Length, Use Strong Passphrases, Password History, Number of Security Questions 
C. Minimum Password Length, Use Strong Passphrases, Unique Password, Number of Security Questions 
D. Maximum Password Length, Password Complexity, Unique Password, Expiration Period 

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Question # 24

A customer with limited technical resources has requested assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female. Which method should a consultant recommended to ensure content is displayed properly within the email. 

A. AMPscript conditional against the Gender field 
B. AMPscriptlookupRows functions 
C. A/B Test content type 
D. Dynamic Content Wizard 

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Question # 25

Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest -value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond. Which three criteria should the customer use to create an audience for this campaign? Choose 3 answers

A. Proximity to Store 
B. Ages in Household 
C. Lifetime Purchase Value 
D. Conversion Rate 
E. Last Purchase Date 

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Question # 26

Northern Trail Outfitters' employees are NOT receiving emails because the messages are being blocked by Spam filters. How could the Marketing Cloud admin address this issue?

A. Import employee email addresses into All Subscribers with an "Active status 
B. Ensure employees have opted in to the test email list or data extension 
C. Ask employees to use personal email addresses instead of corporate email addresses 
D. Provide the IT team a list of relevant IP Addresses to whitelist in their spam filter 

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Question # 27

To prevent retention of stagnant data, Northern Trail Outfitters (NTO) wants any inactive data stored in data extensions to be cleared after 12 months. What action should NTO take? 

A. Configure the business unit data retention setting to 12 months 
B. Configure the Enterprise wide default retention to one year 
C. Set inactive date to be automatically cleared after one year, but is recoverable
 D. Apply a row based retention to each data extension as it is created, set to 12 months 

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Question # 28

A Contact Delete request has been processed for subscribers who have been sent to previously in a Northern Trail Outfitters account, the action did NOT target all contacts in their account and significant number of contacts which have been sent to remain, Which two data would still exist in the account? Choose 2 answers 

A. Contact data in sendable data extensions 
B. Contact data in non-sendable extensions 
C. Contact-specific data at the job level 
D. General tracking data at the job level 

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Question # 29

A Marketing Cloud admin is tasked with overhauling the data model for Enterprise. While the current data model is isolated to the email channel and there are plans to expand to both SMS and Push channels in the near future. Which three data preparations should be made to retain high data quality in the new mode? Choose 3 answers. 

A. Remove nonessential data for marketing purposes. 
B. Identify and assign appropriate keys to tie records together. 
C. Normalize data and fields to prevent redundancy. 
D. Ensure all available data is included. 
E. Ensure every data source has a sendable field. 

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Question # 30

Northern Trail Outfitters just purchased Marketing Cloud. Which three tasks would the Marketing Cloud admin be guided through in Setup Assistant? Choose 3 answers 

A. Creating users and assigning roles which meet their job functions 
B. Creating a SMS message and sending a mobile campaign 
C. Classifying sends and defining parameters for email sends 
D. Building the data structure used to store audience information 
E. Importing data into contacts using the Data Loader 

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Question # 31

Northern Trail Outfitters is migrating from a small, in-house email solution to Marketing Cloud. What should the Marketing Cloud admin consider when sending from the new IP Address?

A. The IP address is on reserve, is already in use, and has an email sending history. 
B. Building desirable sending history and data will be variable based on list size and engagement. 
C. Sending in large volumes will alert ISPs the new IP Address is now in use. 
D. Migration of larger marketing campaigns is necessary prior to bringing on smaller, triggered campaigns. 

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Question # 32

An email manager was anticipating a test email to arrive in their inbox. Where in Email Studio should the Marketing Cloud admin look to determine if the test deployed? 

A. My Tracking > Test Send Emails 
B. My Reports > Administrator Reports > Email Send Report 
C. My Reports > Administrator Reports > Email Sends By User 
D. My Tracking > A/B Testing 

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