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Salesforce MARKETING-CLOUD-PERSONALIZATION Exam Overview:

Aspect Details
Exam Name Salesforce Certified Mobile Solutions Architecture Designer
Exam Cost $200 (USD)
Retake Fee $100 (USD)
Total Time 105 minutes (90 minutes for the exam, 15 minutes for reading the instructions)
Available Languages English
Passing Score 65%
Number of Questions 60 multiple-choice questions
Exam Format Multiple Choice, Multiple Select
Prerequisites None

Marketing Cloud Personalization Accredited Professional Exam Topics Breakdown

Domain Percentage Description
Journey Orchestration 20% Design and implement customer journeys and experiences using Journey Builder.
Data Management 25% Manage data structures, data extraction, and data transformation processes.
Content Creation 15% Develop and manage content and email templates for personalized customer engagement.
Analytics and Reporting 20% Analyze campaign performance and generate reports using Marketing Cloud tools.
Integration 10% Integrate Marketing Cloud with other Salesforce and third-party applications.
Consulting Skills 10% Apply consulting skills to gather requirements, present solutions, and manage projects.

Frequently Asked Questions

Salesforce Marketing-Cloud-Personalization Sample Question Answers

Question # 1

Which data feed integrates external system data into a user's profile leveraging identityattributes?

A. Interaction Feed
B. Catalog Feed
C. User Feed
D. Identity Feed

Question # 2

What are the components of an Marketing Cloud Personalization web campaign?

A. Email capture, homepage, and product requisite
B. Affinity, infobar, and attribution window
C. Configured recipe, visitor profile, and content window
D. Experience, template, and content zone

Question # 3

What ingredient could a marketer use as a backup in the event that the recipe serves toofew or no items?

A. Co-Buy
B. Co-Browse
C. Trending
D. SmartBundle

Question # 4

What are the three primary areas of data stored in Marketing Cloud Personalization whichrepresent a company's key business information?

A. Shadow catalog information
B. User behaviors
C. Statistical tracking of KPIs
D. Employee performance
E. Operational information

Question # 5

What is the Marketing Cloud Personalization terminology for the collection of products andcontent as well as related categories, and tags - such as brand, gender, style, keyword,and author?

A. Channel
B. Objects
C. Directory
D. Catalog

Question # 6

What are the three primary areas of data stored in Marketing Cloud Personalization whichrepresent a company's key business information?

A. Shadow catalog information
B. User behaviors
C. Statistical tracking of KPIs
D. Employee performance
E. Operational information

Question # 7

During discovery, a solution architect works with a customer to define which three thingsbefore a developer implements the sitemap?

A. Datasets
B. Site Architecture
C. ETL Feeds
D. Attribute Model
E. Site Catalog

Question # 8

What ingredient could a marketer use as a backup in the event that the recipe serves toofew or no items?

A. Co-Buy
B. Co-Browse
C. Trending
D. SmartBundle

Question # 9

What are the components of an Marketing Cloud Personalization web campaign?

A. Email capture, homepage, and product requisite
B. Affinity, infobar, and attribution window
C. Configured recipe, visitor profile, and content window
D. Experience, template, and content zone

Question # 10

Which data feed integrates external system data into a user's profile leveraging identity attributes?

A. Interaction Feed
B. Catalog Feed
C. User Feed
D. Identity Feed

Question # 11

What are two ways to populate the Marketing Cloud Personalization catalog?

A. Email Pixel
B. Third-party Integration
C. ETL Feed
D. Web SDK

Question # 12

How does a marketer perform an A/B test in Web Campaigns?

A. Create multiple events
B. Create multiple web templates
C. Create multiple web campaigns
D. Create multiple experiences

Question # 13

The Sitemap is implemented to manage which channel solution?

A. Email
B. Server-side
C. Web
D. Mobile

Question # 14

What would a marketer include in a Recipe if they want the visitor's affinity score to betaken into account when showing recommendations?

A. Exclusion
B. Ingredient
C. Variation
D. Booster

Question # 15

Which two components does a user need to configure in Marketing Cloud Personalizationto display Einstein product recommendations via the Marketing Cloud PersonalizationConnector for Sales and Service Cloud?

A. Catalog Items
B. Promotions
C. Einstein Recipes
D. Einstein Decisions

Question # 16

What two features of Marketing Cloud Personalization have functionality to perform an A/BTest?

A. Campaigns
B. Segments
C. Recipes
D. Templates

Question # 17

What are Marketing Cloud Personalization's machine learning powered algorithms called?

A. Data Science Workbench
B. Machine Learning Tools
C. Einstein Decisions
D. Einstein Recipes

Question # 18

Which campaign type needs to be configured to set up the Marketing CloudPersonalization Connector for Sales and Service Clouds?

A. Server-Side Campaign
B. Mobile Campaign
C. Email Campaign
D. Web Campaign

Question # 19

In the user interface, what is the visual representation of the data about a single visitorincluding preferences and affinities?

A. Single view of customer
B. Unified customer profile
C. Unified view of customer
D. Single Source of Truth

Question # 20

Which global template do you select and customize to provide product recommendationson the homepage?

A. InfoBar with CTA
B. Einstein Product Recommendations
C. Einstein Content Recommendations
D. Banner with CTA

Question # 21

Which two success metrics can a company achieve with Marketing Cloud Personalizationon their web channel?

A. Increase in organic search ranking
B. Increase in conversion rate
C. Increase in revenue
D. Increase in first time visitors

Question # 22

How many total global goals and filters can you define for your dataset in Marketing CloudPersonalization?

A. 25 filters and 25 goals
B. Unlimited
C. 300 total between filters and goals
D. 64 total between filters and goals