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Salesforce ADVANCED-CROSS-CHANNEL Exam Overview:

Aspect Details
Exam Cost $400 USD
Total Time 105 minutes
Available Languages English, Japanese
Passing Marks 65%
Retake Fee $200 USD
Exam Format Multiple Choice and Multiple Select

Salesforce Advanced Cross Channel Accredited Professional Exam Topics Breakdown

Domain Percentage Description
Channel Optimization 25 Strategies for optimizing customer engagement across multiple channels, including mobile and web
Customer Journey 30 Understanding and mapping customer journeys, analyzing touchpoints, and driving conversions
Data Integration 20 Integrating data from various sources for a unified view, utilizing data-driven insights
Analytics and Metrics 25 Analyzing cross-channel performance, interpreting metrics, and optimizing marketing strategies

Salesforce Advanced-Cross-Channel Frequently Asked Questions

Salesforce Advanced-Cross-Channel Sample Question Answers

Question # 1

What is the fastes way to add a classification to a post? 

A. Macro 
B. Add classification manually to each post. 
C. Classification cannot be added to a post

Question # 2

Where to create topic profiles in command center?

 A. command center 
B. social automate 
C. social admin 

Question # 3

3 possible reasons why a SMS message would fail to reach users mobile? (select 3 options) 

A. switched off 
B. SMS sent to landline number 
C. mobile is in another call 
D. out of cellular network coverage 
E. Low battery 

Question # 4

You are using replace inbox message feature. But your audience has changed and some of the contacts who received the first message do not exist. What would happen? 

A. the inbox message is replaced for all user.
 B. the inbox message is replaced only for users who do not exist:
C. inbox message Is replaced for users who read the first message. 
D. Inbox message is replaced for existing usef s and deleted for users who do not eixist. 

Question # 5

How dots social studio unify anonymous and known identities? 

A. Deterministic matching 

Question # 6

How does social studio unify anonymous and known identities?

 A. Deterministic matching
B. social networking

Question # 7

How frequently does Einstein Engagement Scoring updates to email? 

A. Email daily 
B. Mobile Weekly 
C. Model Monthly 

Question # 8

send multiple emails over a period of 3 months with link to download mobile app. If link clicked then send app feature emails else same mails to download mobile app after every 3 days. How would you design this Multiple select? 

A. use journey with email activities and enagagement split activity 
B. use query activity to query _ click and use contact data in journey. 
C. use contact designer 
D. use Journey data and not contact data 

Question # 9

What is true about SMS keywords other than HELP and STOP? 

A. keywords in parent business unit are automatically available to all child business units 
B. keywords in child business unit can be shared between other child business units 
C. keywords in parent or child business unit are available only in that business unit 
D. keywords in parent business unit can be shared to any child business units

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