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Salesforce ADVANCED-CROSS-CHANNEL Exam Overview:

Aspect Details
Exam Cost $400 USD
Total Time 105 minutes
Available Languages English, Japanese
Passing Marks 65%
Retake Fee $200 USD
Exam Format Multiple Choice and Multiple Select

Salesforce Advanced Cross Channel Accredited Professional Exam Topics Breakdown

Domain Percentage Description
Channel Optimization 25 Strategies for optimizing customer engagement across multiple channels, including mobile and web
Customer Journey 30 Understanding and mapping customer journeys, analyzing touchpoints, and driving conversions
Data Integration 20 Integrating data from various sources for a unified view, utilizing data-driven insights
Analytics and Metrics 25 Analyzing cross-channel performance, interpreting metrics, and optimizing marketing strategies

Frequently Asked Questions

Salesforce Advanced-Cross-Channel Sample Question Answers

Question # 1

To what types of objects can you do a quick send in distributed marketing, Select multiple 

A. Lead 
B. Contact. 
C. Person account, (opportunities, Quick send message records) 

Question # 2

How does Marketing cloud connect help when you want to trigger journey when a record is created in sales cloud contact, Select 2. 

A. Sales cloud entry audience in journey builder 
B. Use a api to trigger journey directly from ecom site and use email address as subscriber key.
 C. Use an api to create record in sales cloud directly from the ecom site 
D. Use synchronized de, query to a sendable DE and use automation studio schedule to inject contact every 15 mins 

Question # 3

What is true for behavioral triggers. Multiple select. 

A. they cannot be modified 
B. need collect tracking code 
C. need catalog data 

Question # 4

Where would you set a threshold limit in social studio 

A. enterprise admin settings 
B. workspace settings 
C. tab in engage 
D. column in engage 

Question # 5

How does real time interaction management (RTM) in IS help marketer to provide personalized content to user, Select multiple 

A. Orchestration 
B. Data aggregation 
C. Unified customer profile

Question # 6

how many activities recommended in a journey canvas.(150-200) 

A. 10 
B. 50 
C. 100 
D. 300 

Question # 7

What is true about Inbox message: 

A. It can open any public url also and not only cloud page 
B. Device owns the message not the contact. 
C. Contact owns the message not the device. 
D. Alert+inbox consume 1 supermessage. 

Question # 8

In social studio how many columns are used in a engage tab (max 30 tabs in a engage, no limit for columns in each tab) and each column contains max 50 accounts) 

A. 50
 B. 100 
C. 15 
D. No limit 

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