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Salesforce Customer-Data-Platform Exam Overview:
| Aspect | Details |
|---|---|
| Exam Aspect | Details |
| Exam Cost | $200 USD |
| Total Time | 105 minutes |
| Available Languages | English |
| Passing Marks | 65% |
| Exam Type | Multiple Choice |
| Retake Policy | After 15 days |
| Exam Registration | Through Webassessor |
| Study Materials | Trailhead, Documentation |
Salesforce Customer Data Platform (CDP) Exam Topics Breakdown
| Domain | Percentage | Description |
|---|---|---|
| Data Management | 25% | Data modeling, data integration, data governance |
| Analytics | 20% | Reporting, dashboards, analytics, data visualization |
| Personalization | 15% | Personalization strategies, customer journey mapping |
| Security & Privacy | 15% | Data security, compliance, privacy regulations |
| Implementation | 10% | Platform implementation, customization, configuration |
| Maintenance | 10% | Performance monitoring, data maintenance, troubleshooting |
Salesforce Customer-Data-Platform Frequently Asked Questions
Question # 1
Which formulafunction shoulda data specialist use to create a composite key when aprimary key is not available?
A. COALESCE
B. CONCAT
C. UUID
D. SUBSTITUTE
Question # 2
What type of Calculated Insights can be added as additional attributes in an activation?(Choose 1)
A. Metrics & Dimensions
B. Metrics
C. Dimensions
D. Filters
Question # 3
Which type of measureswith aggregate functions are supported?
A. Date
B. Text
C. Numeric
D. Boolean
Question # 4
What is the result of a segment using two separate containers linkedby an ANDSalesOrder.Purchaseditem Is Equal To ‘red’AND Salesorder.PurchasedItem Is Equal To‘shoes?
A. Customers who purchased any red product and also purchased shoes of any color
B. Customers who purchased “red shoes”, or any ‘red’ item, or any ‘shoes’item in thepurchase
C. Customer who purchased “redshoes” as a single product on the purchase
D. Customers who purchased only ‘red shoes’ items on the purchase
Question # 5
Howmany CRM orgs can be connected to CDP instance?
A. 5
B. 10
C. 20
D. No hard limit
Question # 6
What is the recommendation for activation when multiple data sources are brought into CDP?
A. Custom DMO
B. Standard DMO
C. Data Lake Object(DLO)
D. Data Source Object (DSO)
Question # 7
How can a marketer change attribute names to match personalizationin an ActivationTarget?
A. Update field names in data model
B. Set preferred attribute names when configuring activationtarget
C. Update attributes names in the data stream configuration
D. Set preferred attribute names when configuring activation
Question # 8
What are the two benefits of using Calculated Insightscompared to Segmentation Criteria?
A. It creates reusable content
B. Performs complex queries across multiple objects.
C. Simple logic on row-based operations
D. Friendly drag & drop interface
Question # 9
Whatfeature is used in Segmentation to create relationships between the Relatedattributes?(Choose one)
A. Containers
B. Database Expression Operators
C. Attribute Library
D. Streaming Insights
Question # 10
Options to load company's external customer management data in nearly real time
A. CRM connector
B. Bulk load through S3 bucket
C. Ingestion API
D. MuleSoft Connector
E. Custom Connector
Question # 11
What is the first step to setup and configure a marketing cloud customer data platforminstance?(1)
A. Connect to the Marketing Cloud Account CDP is provisioned in
B. Complete the Salesforce CDP provisioning process
C. Connect to the Salesforce CRM Org CDP is provisioned in
D. Enable Salesforce CDP Admin permission set to the Salesforce CRM Org
E. CDP Admin has already configured the Salesforce CRM connector and setup data
Question # 12
Which CDP objects are availableas tables via the Tableau connector to discover newinsights about customers?
A. Calculated insights
B. Data Model Objects
C. All Objects
D. Unified Profile
Question # 13
What type of data is the information a company collects directly from their audience orcustomers and brings into CDP?
A. Partner Data
B. Second Party Data
C. First Party Data
D. Third Party Data
Question # 14
How can Customer Data Platform help marketers?
A. Create a first-party data strategy that is not dependent on third party data
B. Ingest and unify data from anywhere to reconcile customer identity
C. Create cross channel marketingmessages across Email, SMS, Push and other channel
D. Manage social media data including interactions across all major social platforms
Question # 15
How does a Marketer take advantage ofidentity Resolution in segmentation?
A. Segment on Unified Individual
B. Segment on Account
C. Segment on Contact Point Email
D. Segment on Individual
Question # 16
Whichthree Salesforce CDP objects are accessible in Tableauwith the Connected App?
A. Segment Membership
B. Data Model
C. Data Source
D. Segment Metadata
E. Calculated Insights
Question # 17
A developer wants to create a segment for a birthday campaign which is refreshedeveryday and activateD. Which operator should he use?
A. Is Birthday
B. Is This Year
C. Is Anniversary Of
D. Is Between
Question # 18
What programming language is used to configureCalculated Insights
A. Python
B. DCL
C. SOQL
D. ANSI SOQL
Question # 19
How does Salesforce CDP … Restriction of Processing request in segmentation?
A. Restricts data processing when saving the segment
B. Restricts all data processing for individual and unified individual profiles within24 hours
C. Restricts all data processing on all entities
D. Restricts data processing duringactivation32
Question # 20
What is the different between direct & related attributes?
A. Direct attributes have one to one relationship while Related attributes are one to manyrelationships
B. Direct attributes have one to many relationships while Related attributes are one to onerelationship
C. Direct Attributes are Text based only and Related Attributes are Date and Numberbased
D. Direct attributes are attributes on the individual and related attributes are attributes onthe unified individual
Question # 21
Whatis the correct formula to display the value of the raw data column of “Revenue” plus a 5% margin?
A. SELECT([‘Revenue’] *1.05)
B. SELECT([‘revenue’] *1.05)
C. sourceField([‘Revenue’] *1.05)
D. sourceField([‘revenue’] *1.05)
Question # 22
What are two options to stop a segment from publishing to an activation if it is no longerneeded?
A. Skip
B. Delete
C. Unpublish
D. Disable
Question # 23
Which permission set allows the user to create,manage and publish segments inSalesforceCDP?
A. Salesforce CDP Admin
B. Salesforce CDP Data aware specialist
C. Salesforce CDP Marketing Manager
D. Salesforce CDP Marketing Specialist
Question # 24
How should an admin view past processing for resolution rules in Identity Resoultion?
A. Run History
B. Audit History list view
C. View processing Audit Trail
D. Click on view history
Question # 25
What programming language is used to configure CalculatedInsights
A. Python
B. DCL
C. SOQL
D. ANSI SOQL
Question # 26
What permissionsetting should an admin check if the custom CRM object is not accessible from CDP?
A. Create object permission enabled in CDP org
B. Read object permission enabled in Source CRM Org
C. Modify all object permission enabled in CDP org
D. View All object permission enabled in Source CRM org
Question # 27
Where are activated segments found in Marketing Cloud?
A. Filtered Data Extensions
B. Standard Data Extension
C. Shared Data Extension
D. Salesforce Data Extensions
Question # 28
Which authentication type is supported for Cloud File storage activation target?
A. Using private key certificate
B. Using encrypted username and password
C. Using access and secret keys
D. Using JWT token
Question # 29
Which of the following functions returns the first value from a list that isn’t empty?
A. CONCAT
B. COALESCE
C. REPLACE
D. FIND
Question # 30
Which two file types are available for Cloud Storage activation?
A. .json
B. .csv
C. .xls
D. .zip
Question # 31
How many Marketing Cloud instances, or Enterprise IDs can be connected to one Salesforce CDP org?
A. Two
B. Four
C. One
D. Three
Question # 32
How long does it take for the suggested values to be visible after being enabled?
A. Up to 1 week
B. Up to 24 hours
C. Instantly
D. Up to 48 hours
Question # 33
Which of these three CRM objects doreconciliation rules operate across?
A. Contact
B. Party Identification
C. Individual
D. Lead
E. Contact Point Email
Question # 34
In addition to email, which three attributes are available on the interface of …. (3rdanswer Doubt between Address andGovernment ID)
A. Social Handle
B. Government ID
C. First and Last Name
D. Phone Number
E. Address
Question # 35
Which operator can beused to check if an attribute value in blank?
A. Is Not Null
B. Has No Value
C. Is Null
D. Is Empty
Question # 36
Which of these is present in Identity Resolution Summary?
A. Unified Individuals
B. Last Processing Status
C. Matched Individuals
D. All the above
Question # 37
Which data model type in Salesforce CDP defines interactions with party?
A. Sales Order
B. Transaction
C. Engagement
D. Individual
Question # 38
What is the primary object for an Organization, Individual, Affiliation Group, Member in the Cloud Information Model?
A. Membership
B. Party
C. Global Account
D. Individual
Question # 39
Which CDP permission set manages the overall segmentation strategy and identifies the target campaigns?
A. Marketing specialist
B. IT manager
C. Marketing manager
D. Data Aware Specialist
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