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Salesforce Media-Cloud-Consultant Exam Overview:
| Aspect | Details |
|---|---|
| Exam Name | Salesforce Media-Cloud-Consultant Exam |
| Exam Cost | $200 USD |
| Total Time | 105 minutes |
| Available Languages | English, Japanese, Spanish, French, Portuguese |
| Passing Marks | 65% |
| Exam Format | Multiple Choice Questions (MCQs) |
| Exam Type | Proctored |
| Prerequisites | None |
| Retake Policy | Allowed after 24 hours of the first attempt |
| Validity Period | 2 years |
| Exam Registration | Through the Salesforce website |
| Exam Provider | Salesforce |
| Recommended Training | Media Cloud Consultant Certification Preparation on Trailhead |
Salesforce Media Cloud Consultant Exam Topics Breakdown
| Domain | Percentage | Description |
|---|---|---|
| Domain 1: Digital Media Industry Knowledge | 20% | Understanding of digital media concepts, industry trends, and best practices |
| Domain 2: Media Cloud Implementation | 36% | Implementing Media Cloud solutions, configuring functionalities, and troubleshooting issues |
| Domain 3: Media Cloud Analytics and Reporting | 24% | Analyzing data, creating reports, and interpreting insights from Media Cloud |
| Domain 4: Integration and Data Management | 20% | Integrating Media Cloud with other Salesforce products, managing data, and ensuring data quality |
Salesforce Media-Cloud-Consultant Frequently Asked Questions
Question # 1
A publishing company has an existing media plan creation process that was setup usingOmniStudio a few months ago. A new requirement has ome up where the user will berequired to enter a new secondary budget field and this field should be stored with the restof the media plan details. On which object should a consultant add this field so that it isstored with the rest of the media plan and can be added to the appropriate OmniScript?
A. opportunity
B. quotes
C. order
D. media plan placements
Question # 2
AB2B advertising publishing company wants to start advertising sales managmentcomponents migration from the source org to the target org. Which two tools can they useto migrate advertising sales management components?
A. unmanged packages
B. change sets
C. IDX build tool
D. IDX workbench
Question # 3
Two Salesforce Developers work for a B2B advertising publishing company. Developers Aand B have been working in developer orgs with advertising sales management (ASM) andneed to migrate the ASMcomponents to the sandbox org of the company. Developer Amigrates the ASM components to the sandbox org. Developer B does the same. After that,Developer A realizes that the components on the sandbox org are different from those ofthe developer org because they were overwritten by the components of the Developer B.There is no way to go back to recapture them. Which tool should a consultant reccomendto avoid this outcome ?
A. IDX workbench
B. a version control system
C. visual studio code
D. a messagin program
Question # 4
Which two objects in the media cloud data model hold specific ad sales information withinthe advertising sales management application?
A. adcreative size type
B. quote
C. contract line item
D. media plan placement
Question # 5
A customer has the necessary licensed and dependent packeges installed and would liketo install the advertising salesd management (ASM) package. Which step needs to betaken in order to do this?
A. install by using a release package installation link from salesforce industries success community, selecting the industries applications package that is generally available (GA)for the target sandbox
B. go to the vlocity CMT administrator tab in the production org, search for the ASM app,and select enable. Thenrefreshthe target sandbox
C. request a trial org of the ASM package in the salesforce industries media andentertainment process Library.Use thetrial org requested as the source org for the targetsandbox
D. find the intalled package of salesforce industries communications, media, and energymanaged package installes of the sandbox instance and enable ASM.
Question # 6
Acustomer, who is already using the media cloud advertising sales managementapplication, needs the ability to create and edit templates, while also being able to generatedocuments. Which two managed permissions ets are required for this?
A. dovGenInd CME Designer User
B. dovGenInd CME runtime User
C. dovGenInd CME digital experience User
D. MediaCloudPlus Runtime
Question # 7
Acustomer wants to know which products have low reception with the customers. However,the publisher is having a hard time analyzing the data because apportunities reflect onlythe sold products, excluding products which were once part of an opportunity but were laterdropped. What should a consultant ensure is included in the design so that sellers canstore and access different version of the proposed media plan and its line items?
A. product schedule functionality
B. product mapping to an active price list
C. quotes, and ‘Sync to opportunity’ custom button
D. a media plan version field in opportunity line item (OLI)
Question # 8
Due to internal and external security compliance requiments, a customer need to mask anumber of custom text fields, besides implementing Field Level Security. These field valueshave less than 100 characters in length. However, a select group of users are allowed toview these field values as a part of their daily work. How should a consultant implementsthis?
A. implements salesforce classic encrypting and permission set
B. implement salesforce shield platform encryption and configure profiles
C. implements field-level security and configure profiles
D. implements data classification and masking
Question # 9
Which tool should a consultant include in the design for a media cloud advertising salesmanagment (ASM) org when looking to enable a company to track campaign performancefrom external servers?
A. third party tools (DOMO, PowerBI, etcc)
B. standard salesforce report and dashboard
C. CRM analytics
D. marketing cloud intelligence
Question # 10
A media cloud customer is already running advertising sales management (ASM) on an organd wants to upgrade from an older release. What should a consultant do beforemigration?
A. take a backup of any newer ASM components
B. Take a backup of any customized or modified older ASM components
C. customize or modify the newer ASM components
D. activate custom lightning web components and FlexCards
Question # 11
A publisher wants to know which products have low reception with the customers.However, the publisher is having a hard time analyzing the data because opportunitiesreflect only the sold products, excluding products which were once part of an opportunitybut were later dropped. What should a consultant ensure is included in the design so thatsellers can store and access different versions of the proposed media plan and its lineitems?
A. product schedule functionality
B. product mapping to an active price list
C. quotes, and ‘Sync to opportunity’ custom button
D. A media Plan version field in opportunity line item (OLI)
Question # 12
Which industries CPQ API method needs to be called from the integration procedure thatreturns the pricing information from the out-of-the-box pricing plan?
A. priceCart
B. putCartsItems
C. postCartsItems
D. createCart
Question # 13
Aconsultant needs to see the performance trend of the ad inventory sold in june of the lastfive years and use this information as input for campaigns next june. Which two optionaladd-on salesforce reporting components can be coupled with media cloud advertising salesmanagement to gather, correlate, and present historical ad campaigns data for better decision making at the beginning of the sales cycle?
A. ad manager
B. CRM analytics
C. tableau
D. marketing cloud intelligence
Question # 14
When a media plan is submitted to the ad servers , there is an error related to missingcreative or a [...] related to a change in the program schedule. How can thi serror ornotification be made visible on media cloud?
A. through campagn analytics report
B. through real-time integration to ad server
C. through einstein for ad server
D. through data present on media cloud’
Question # 15
A publisher wants to empower its sales team by embedding analytic dashboards that showthe actual digital delivery performance on the salesforce account page for advertising andagencies. The dashboard will need to be customized to reflect nuances of the publisher’sbusiness. What should a consultant configure or implement to solve for this use case?
A. use integration to build a custom connection to the ad server to bring delivery data intothe ad delivery object and set up a report chart on the account page
B. clone one of the flex card included is asm and customize the parameters to display amarketing cloud intelligence dashboard.
C. integrate digital delivery sources to big query or snowflake, connect tableau to the datawarehouse, and then set up an e,bedded tableaudashbpard on the account page
D. configure the ad delivery connector for crm analytics and set up an embedded crmdahhboard’
Question # 16
A company is planning to do an audit and needs a report to determine all the price listchanges that have been configured in all streaming packages configured in media cloud.which set of objects should a consultant access to generate such report?
A. product, price list entry, pricing element
B. product, price book, price book entry, price list
C. product, pricing plan, pricing plan step, price list
D. product, pricing variable, pricing variable binding
Question # 17
What happens when a required placement is unavailable in the ad server during the checkavailability product with google ad manager?
A. a yellow check mark if partial quantity
B. the check availability action returns the availability quantity for manual adjustment
C. the check availability action updates the quantity to the available quantity
D. a red check mark appears in the availability column
Question # 18
A consultant is working on a new implementation of media cloud for a company and isplanning the migration of the data from the legacy solution to media cloud. Whichconsideration should the consultant take into account for a successful migration?
A. consultant should identify the relevant legacy objects and use media cloud media datamodel objects with custom objects if required
B. consultant should identify the relevant legacy objects and map them exclusively to thesales cloud data model
C. consultant should exclusively extend the media cloud data model standard object tomap the legacy objects
D. consultant should identify the relevant legacy objects and create brand new customobjects for all those legacy objects
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