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Aspect Details
Exam Name Salesforce Interaction Studio Accredited Professional
Exam Cost $200 USD
Total Time 90 minutes
Number of Questions 60 questions
Available Languages English
Passing Marks 65%
Exam Format Multiple choice/Multiple select
Prerequisite None
Delivery Options Online proctored exam

Salesforce Interaction Studio Accredited Professional Exam Topics Breakdown

Domain Percentage Description
Data Management 20% Understanding data sources, ingestion, and management.
Segmentation and Personalization 25% Techniques for audience segmentation and personalization.
Journey Orchestration 25% Implementing and managing customer journeys.
Reporting and Dashboards 15% Creating and interpreting reports and dashboards.
Administration and Setup 15% Configuration and setup of the Interaction Studio.

Frequently Asked Questions

Salesforce Interaction-Studio-Accredited-Professional Sample Question Answers

Question # 1

Which development language is used to code the sitemap? 

A. Python 
B. Javascript 
C. jQuery 
D. Ampscript 

Question # 2

What are two ways to populate the interaction studio catalog? [check] 

A. ETL Feed 
B. Third-party integration 
C. Web sdk 
D. Email pixel 

Question # 3

ETL feeds must follow explicit specifications and require which type of file format? 

A. Binary 
D. Text 

Question # 4

In which two locations in the pageType definition can a developer pass in attributes? 

A. Listeners 
B. cashdom 
C. Ismatch 
D. onActionEvent 

Question # 5

Which ingredient shows a vistor products or content based on a "people like me" algorithm? 

A. Similar Items 
B. Trending 
C. Collaborative Filtering 
D. Co Browser

Question # 6

If you want to compare the completion of two objectives based on a filter, what report would you use? 

A. Visitor behaviour report 
B. Referring sources report 
C. Goal completion report 
D. Goal comparison report 

Question # 7

What are two types that real time interaction management helps marketers to personalize the customer 

A. Data Aggregation 
B. Data Storage 
C. Next best Action 
D. Orchestration 

Question # 8

What would a marketer include if they want to ensure they display recommendations from more than one category? 

A. Variation 
B. Exclusion 
C. Ingredient 
D. Booster 

Question # 9

What are three features of the WebSDK when deployed on a website? 

A. Configure filters andgoals 
B. Rendering campaign for personalisation 
C. Identity and cookie management 
D. Sitemapping for data collection 
E. Loading data from ETL feeds 

Question # 10

If a developer needs to test a website where a beacon from a different dataset has been deployed, which feature of the Evergage Launcher needs to be enabled to simulate? 

A. Developer tools 
B. Force SDK URL 
C. Campaign Debugger 
D. Inject SDK 

Question # 11

What three components can a web developer define by pageType? 

A. Item Actions 
B. Campaign 
C. Goals 
D. Content Zones 
E. Capturing Attribute 

Question # 12

What three components are defined by the developer in the Sitemap? 

A. Page Types 
B. Events 
C. Promotions 
D. Campaigns 
E. Content Zones 

Question # 13

What two features of interaction studiohave functionality to perform an A/B testing?

A. Templates 
B. Campaigns 
C. Segments 
D. Recipes 

Question # 14

In the user interface what is the visual representation of the data about a single visitorincluding preference? 

A. Unified view of customer 
B. unified customer profile 
C. Single source of truth 
D. Single view of customer 

Question # 15

What is the unified customer profile? 

A. A view of each visitor, customer, and user based on their behaviour on your website, with marketing emails or, with any integrated channel 
B. A offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company 
C. A unified view of all customer activity across, websites, web applications, mobile store, call center 
D. A profile view for administrators to see activity across all of the customer touch points 

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