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Salesforce INTERACTION-STUDIO-ACCREDITED-PROFESSIONAL Exam Overview:

Aspect Details
Exam Name Salesforce Interaction Studio Accredited Professional
Exam Cost $200 USD
Total Time 90 minutes
Number of Questions 60 questions
Available Languages English
Passing Marks 65%
Exam Format Multiple choice/Multiple select
Prerequisite None
Delivery Options Online proctored exam

Salesforce Interaction Studio Accredited Professional Exam Topics Breakdown

Domain Percentage Description
Data Management 20% Understanding data sources, ingestion, and management.
Segmentation and Personalization 25% Techniques for audience segmentation and personalization.
Journey Orchestration 25% Implementing and managing customer journeys.
Reporting and Dashboards 15% Creating and interpreting reports and dashboards.
Administration and Setup 15% Configuration and setup of the Interaction Studio.

Salesforce Interaction-Studio-Accredited-Professional Frequently Asked Questions

Salesforce Interaction-Studio-Accredited-Professional Sample Question Answers

Question # 1

A marketer would like to display the most common products purchasedby previous buyers along with the main item on a product page, which ingredient would they need to use in the recipe?

A. Co-Buy 
B. Similar Items 
C. Trending 
D. Co-Browse 

Question # 2

What attribute andvalue is passed in the event API request for returning server side campaigns? [check] 

A. Source = Server 
B. Server Side messages = 1 
C. Server side are always returned 
D. Server side = true 

Question # 3

What are the three types of ingredients available for a recipe? 

A. Catalog-based and Trending 
B. Recommendations 
C. Co-Occurrence 
D. Machine Learning 
E. Promotions 

Question # 4

What are the three ways segments are used in Interaction studio? 

A. Set goals and filters 
B. Targeting for campaigns 
C. Creation relatedlists within salesforce CRM 
D. Analytics, trends and engagement 
E. Recommending products 

Question # 5

Which two components does a user need to configure in IS to display Einstein product recommendation vis IS connection for sales and service cloud? 

A. Einstein recipes 
B. Catalog items 
C. Promotion 
D. Einstein Decision 

Question # 6

A brand wants to view campaign performance of specific groups of users. How would they view this within the platform? 

A. Use a segment to setup a filter, then use the filter in campaign statistics 
B. Use a segment to set a global goal 
C. Use a segment to specify certain actions, which can be set as the goal for a campaign 
D. Use engagement compare functionality to see the differences in key metrics and behaviours 

Question # 7

Which global templates do you select and customize to provide trending blog recommendations on the homepage? 

A. Einstein content recommendation 
B. Banner with CTA 
C. Infobar with CTA 
D. Einstein product recommendation 

Question # 8

How quickly does interaction studio synthesize and activate date to gauge and respond to an individual’s in-the-moment intent, across channels? 

A. 30 Seconds 
B. 30 milliseconds 
C. 1 second 
D. 1 minutes 

Question # 9

How often is the Event Stream report refreshed? 

A. Every Day 
B. Every 15 Seconds 
C. Every 30 Minutes 
D. Every hour

Question # 10

Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot? 

A. ProductETL 
B. Transaction ETL 
C. Manual segment ETL 
D. External email campaign events ETL 

Question # 11

A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the ….. After viewing the homepage?

A. Immediate 

Question # 12

Which entry source event type needs to be configured for a journey to be used in the segment join to journey builder feature? 

A. Audience 
B. Salesforce data 
C. API 
D. Date based 

Question # 13

What are IS machine learning powered algorithms called? 

A. Machine Learning Tools 
B. Einstein Recipe 
C. Einstein Decisions 
D. Data Science Workbends 

Question # 14

A brand is testing three campaigns, each one with a control experience. Which segment type can the brand setup to make sure the same group always gets the control experience? 

A. Third party segment 
B. Control group segment 
C. A/B test segment 
D. Location-based segment 

Question # 15

What are three areas a business user can apply custom catalog dimensions? 

A. Template filtering 
B. Segmentation 
C. Reporting 
D. Recipe exclusions and boosting 
E. Campaign targeting 

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