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Question # 1
Which development language is used to code the sitemap?
A. Python
B. Javascript
C. jQuery
D. Ampscript
Question # 2
What are two ways to populate the interaction studio catalog? [check]
A. ETL Feed
B. Third-party integration
C. Web sdk
D. Email pixel
Question # 3
ETL feeds must follow explicit specifications and require which type of file format?
A. Binary
B. CSV
C. JSON
D. Text
Question # 4
In which two locations in the pageType definition can a developer pass in attributes?
A. Listeners
B. cashdom
C. Ismatch
D. onActionEvent
Question # 5
Which ingredient shows a vistor products or content based on a "people like me" algorithm?
A. Similar Items
B. Trending
C. Collaborative Filtering
D. Co Browser
Question # 6
If you want to compare the completion of two objectives based on a filter, what report would you use?
A. Visitor behaviour report
B. Referring sources report
C. Goal completion report
D. Goal comparison report
Question # 7
What are two types that real time interaction management helps marketers to personalize the customer
A. Data Aggregation
B. Data Storage
C. Next best Action
D. Orchestration
Question # 8
What would a marketer include if they want to ensure they display recommendations from more than one category?
A. Variation
B. Exclusion
C. Ingredient
D. Booster
Question # 9
What are three features of the WebSDK when deployed on a website?
A. Configure filters andgoals
B. Rendering campaign for personalisation
C. Identity and cookie management
D. Sitemapping for data collection
E. Loading data from ETL feeds
Question # 10
If a developer needs to test a website where a beacon from a different dataset has been deployed, which feature of the Evergage Launcher needs to be enabled to simulate?
A. Developer tools
B. Force SDK URL
C. Campaign Debugger
D. Inject SDK
Question # 11
What three components can a web developer define by pageType?
A. Item Actions
B. Campaign
C. Goals
D. Content Zones
E. Capturing Attribute
Question # 12
What three components are defined by the developer in the Sitemap?
A. Page Types
B. Events
C. Promotions
D. Campaigns
E. Content Zones
Question # 13
What two features of interaction studiohave functionality to perform an A/B testing?
A. Templates
B. Campaigns
C. Segments
D. Recipes
Question # 14
In the user interface what is the visual representation of the data about a single visitorincluding preference?
A. Unified view of customer
B. unified customer profile
C. Single source of truth
D. Single view of customer
Question # 15
What is the unified customer profile?
A. A view of each visitor, customer, and user based on their behaviour on your website, with marketing emails or, with any integrated channel
B. A offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company
C. A unified view of all customer activity across, websites, web applications, mobile store, call center
D. A profile view for administrators to see activity across all of the customer touch points
