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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Overview:

Aspect Details
Exam Cost $200 USD
Total Time 105 minutes
Available Languages English, Japanese
Passing Marks 67%
Exam Format Multiple-choice
Prerequisites None
Retake Policy After 14 days
Study Materials Official Exam Guide, Trailhead

Salesforce Marketing Cloud Account Engagement Specialist Exam Topics Breakdown

Domain Percentage Description
Marketing Cloud Overview 13% Understanding Marketing Cloud features and capabilities
Data Management 20% Managing and organizing data within Marketing Cloud
Audience Management 24% Creating and managing audience segments and profiles
Campaign Management 25% Designing, executing, and analyzing campaigns in Marketing Cloud
Analytics and Reporting 18% Utilizing Marketing Cloud's analytics and reporting capabilities

Salesforce Marketing-Cloud-Account-Engagement-Specialist Frequently Asked Questions

Salesforce Marketing-Cloud-Account-Engagement-Specialist Sample Question Answers

Question # 1

When an opportunity is created in Marketing Cloud Account Engagement from the sync with Salesforce, what campaign is set on the opportunity?

A. The last campaign of the last contact associated with the opportunity
B. The first campaign of the first contact associated with the opportunity
C. The first campaign of the last contact associated with the opportunity
D. The last campaign of the first contact associated to the opportunity.

Question # 2

When prospects register via a Marketing Cloud Account Engagement form, they will still receive GoToWebinar's reminder and registration emails.

A. True
B. False

Question # 3

A marketing user wants to send out an email to a list of prospects on behalf of their assigned sales users. Any prospect replies should be directed to bdr@lenoxsoft.com so their team of business development reps can field questions and schedule follow up demos.How should this be accomplished?

A. Select Specific User for the Sender
B. Select General User for the Sender
C. Select Assigned User for the Custom Reply-To Address
D. Select General Address for the Custom Reply-To Address

Question # 4

Which standard dashboard shows the total submission across all Marketing Cloud Account Engagement landing pages in B2B Marketing Analytics?   

A.    Pipeline dashboard   
B.     Engagement dashboard   
C.     Account-Based Marketing dashboard
D.   Multi-Touch Attribution dashboard   

Question # 5

Form or Form Handler? I want to integrate with a third-party system.

A. Form
B. Form Handler

Question # 6

The drip program "New Client Onboarding" is set to "Only send emails during business hours (10am - 4pm M-F)." The drip logic is outlined below:Start Step 1: Send email "Welcome."Step 2: Pause 3 days.Step 3: Send email "Getting Started."Step 4: Pause 7 days.Step 5: Send email "Tech Setup."Step 6: Pause 7 days.Step 7: Send email "Complete Configuration." EndIf a prospect starts the drip program on Wednesday, when will the email in Step 3: Send email "Getting Started" be received by the prospect?   

A.    The prospect will receive the email Monday.   
B.     The prospect will receive the email Friday.   
C.     The prospect will receive the email Tuesday.   
D.    The prospect will receive the email Saturday.   

Question # 7

You want to export a list of prospects, but you only need the default fields. What can you use?

A. Use the Simple Export option
B. Use the Express Export option
C. Copy and paste the information from the Prospect table into Excel.
D. You have to export all the fields. Marketing Cloud Account Engagement doesn't allow you to choose only the default fields.
E.   An Express Export includes all default prospect fields, scores, and grades but does not include custom fields.

Question # 8

Form or Form Handler? I want to use progressive profiling to personalize my form.

A. Form Handler
B. Form

Question # 9

Which two considerations must be made when creating a repeating automation rule?   Choose 2 answers   

A. Setting how many prospects are allowed to match the repeating automation rule
B. Setting a date for when prospects can no longer match the repeating automation rule
C. Setting how many days must pass before a prospect can match the repeating automation rule
D. Setting the number of times a prospect can match the repeating automation rule

Question # 10

A Marketing Cloud Account Engagement user sends out a list email and notices that as a result of the email send, many prospects are now marked as 'Do Not Email'. What metrics in the list email report could help the Marketing Cloud Account Engagement user understand how these prospects may have become unmailable?

A. Total Sent and Suppression Rate
B. Click-Through Rate and Soft Bounces
C. Tracker Domain Verification and Open Rate
D. Total Opt Outs and Hard Bounces

Question # 11

What is tracked by the custom email links generated by Marketing Cloud Account Engagement?

A. Link clicks
B. Page visits
C. Email opens
D. Form completions
E. Unsubscribe

Question # 12

What is tracked by the custom email links generated by Marketing Cloud Account Engagement?

A. Link clicks
B. Page visits
C. Email opens
D. Form completions
E. Unsubscribe

Question # 13

Which three activities would make a prospect active?Choose 3 answers

A. Sending an email to their assigned user
B. Submitting a Marketing Cloud Account Engagement form
C. Clicking on a custom redirect
D. Opening a Marketing Cloud Account Engagement email
E. visiting a Marketing Cloud Account Engagement-tracked page   

Question # 14

Which asset needs to be created first m order for a user to send a prospect a one-to-one email?

A. Autoresponder
B. Engagement studio program email
C. Email template
D. List email

Question # 15

What are the limitations of connecting Marketing Cloud Account Engagement to a Salesforce Sandbox account?

A. If connected to a sandbox first, when you create your production connector, all prospects will not automatically queue to sync.
B. Marketing Cloud Account Engagement can't "wipe" data, so you will need to manually delete any prospects and data that is brought into your Marketing Cloud Account Engagement account from the sandbox connector before enabling the connector for your production instance.
C. You cannot sync with a sandbox at all

Question # 16

What feature In Salesforce can be enabled to show landing page engagement data on a Salesforce Campaign page layout?   

A. Advanced Dynamic Content
B. Marketing Cloud Account Engagement Activities Visualforce page
C. Engagement History
D. B2B Marketing Analytics

Question # 17

Form or Form Handler? I need to be able to edit and change my form directly.

A. Form
B. Form Handler

Question # 18

LenoxSoft enabled the "Always Display Form After Submission" setting on their Marketing Cloud Account Engagement form.What would be the expected behavior if a prospect refreshes the page after initially submitting the form?

A. The prospect would receive an error message.
B. The form would be displayed on the page once again.
C. The prospect would be redirected to a thank-you page.
D. The thank-you content would continue to be shown.

Question # 19

LenoxSoft uses a custom account field in Salesforce and wants to use it for segmentation in Marketing Cloud Account Engagement.What should an administrator do to be able to use the custom field in Marketing Cloud Account Engagement?

A. Edit an existing default account field m Marketing Cloud Account Engagement and map it to the account file m Salesforce.
B. Make no changes. Only default account fields can sync to Marketing Cloud Account Engagement.
C. Create a custom account field in Marketing Cloud Account Engagement and map it to the account field in Salesforce.
D. Map the account field in Salesforce to a contact field that is already syncing with Marketing Cloud Account Engagement.

Question # 20

A Marketing Cloud Account Engagement administrator wants to gather a prospect's company name and Job title, but only once they have captured prospect's first name, last name and email address in a previous form submission.Which feature should they use?

A. Progressive Profiling
B. Always display even if previously completed
C. reCaptcha
D. Dependent Fields

Question # 21

If Salesforce has a custom field of the same name on Leads & Contacts where does Marketing Cloud Account Engagement pull the field name from?

A. Lead field
B. Contact field

Question # 22

There are a number of unassigned prospects in the Lenoxsoft database that have NOT been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100.What automatic workflow can be created to prevent them from getting assigned?

A. Create an automation rule based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.
B. Create a dynamic list based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.
C. Create a completion action based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.
D. Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.

Question # 23

A prospect believed to be on a drip program did not receive an email. What troubleshooting step could an Administrator take to determine why the prospect did not receive the email?Choose 3 answers

A. Check the Profile tab to make sure the prospect has the right drip program profile.
B. Check the Audits tab to see if the prospect was on the correct lists when the email was sent.
C. Check the Lifecycle tab to confirm whether the prospect entered the drip program before the email was sent.
D. Check the Overview tab to determine whether the prospect is unmailable.
E. Check the Lists tab to determine whether the prospect is on the recipient list or any suppression lists.

Question # 24

A marketer wants to create different Marketing Cloud Account Engagement lists to correspond with the different stages of the buying cycle. When an Opportunity stage changes in Salesforce. the prospect list membership automatically updates to reflect that m Marketing Cloud Account Engagement. example, if an opportunity moves from Negotiations to Closed Won, the prospects associated with that opportunity. Should be removed from the Negotiations list, and added to the Closed won list.   How could the marketer accomplish this?

A. Completion Action
B. Page Action
C. Automation Rule
D. Dynamic List

Question # 25

Which two Facebook accounts can be posted to using the Marketing Cloud Account Engagement Facebook connector? (Choose two answers.)

A. Video Pages
B. Linked Instagram Pages
C. Company Pages
D. Personal Pages

Question # 26

What does Marketing Cloud Account Engagement sync first with Salesforce?

A. Contacts
B. Leads

Question # 27

The marketing team thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them.Which Marketing Cloud Account Engagement feature of email flow could be used to run these tests?

A. Create a static list of approved users to use as the recipient list in the sending tab.
B. Create a dynamic list of approved users to use as the recipient list in the sending tab.
C. Create a test list of approved users to use in the testing tab of the email flow.
D. Create a one-off email test send by entering an email address in the Send to Individual Emails section of the testing tab.

Question # 28

What is a good way in Salesforce to verify that a record is syncing to a prospect in Marketing Cloud Account Engagement?

A. The Marketing Cloud Account Engagement sync checkbox is checked
B. The first and last name fields are not empty
C. The Marketing Cloud Account Engagement URL field is not empty
D. The lead/contact URL in Salesforce contains "Marketing Cloud Account Engagement"

Question # 29

What is required for a record in salesforce to be synced or created as a prospect record in Marketing Cloud Account Engagement?

A. Name
B. Company
C. Phone
D. Email address

Question # 30

Which two requirements must be met in order to have both a Lead and a Contact field sync with the same Marketing Cloud   Account Engagement prospect field?  Choose 2 answers  

A. The Lead and Contact fields must have the same Salesforce field label.
B. The Lead and Contact fields must have the same API name.
C. The Marketing Cloud Account Engagement field must be mapped to the Salesforce field.
D. The Marketing Cloud Account Engagement field must be a drop-down field.

Question # 31

By default, which two objects does Marketing Cloud Account Engagement write to in Salesforce? Choose 2 answers

A. Case records
B. Opportunity records
C. Contact records
D. Lead records
E. Account records

Question # 32

Why is a reCAPTCHA displayed when I did not choose to display it?    

A. At form submission Marketing Cloud Account Engagement pings a database of known spammers and when a match is found automatically displays a reCAPTCHA.
B. At form submission Marketing Cloud Account Engagement pings a database of known prospects and when a match is found automatically displays a reCAPTCHA.

Question # 33

How can a marketer avoid emailing prospects more than once in a ten day span?

A. Use an automation rule to create a frequency suppression list.
B. Use the global account setting to suppress frequently emailed prospects.
C. Use a segmentation rule to create a frequency suppression list.
D. Use a dynamic list to create a frequency suppression list.

Question # 34

Lenoxsoft is interested in folding up with IT professional that are actively engine with their marking materials.  

A.    The Grade as it includes personal information about the prospect.   
B.     The Profile as It reflects LenoxSoft's ideal customer.
C. The Campaign as it references the prospect's first touch point.
D. The Score as it shows activities taken by the prospect.

Question # 35

A non-repeating automation rule has matched 100 prospects. A user pauses the automation rule, edits the rules criteria, and resumes the rule.What would happen to the 100 prospects who previously matched the rule?

A. The prospects will not unmatch the rule and no new actions will be applied.
B. The actions will reapply to prospects who match the new rule criteria.
C. The rule will unapply actions to prospects who no longer match the criteria.
D. The prospects will be marked as unmatching the updated rule.

Question # 36

If a prospect clicks on a custom redirect after filling out a form, will the prospect's assigned Marketing Cloud Account Engagement campaign change?   

A.    Yes, but only if the Marketing Cloud Account Engagement completion action for the custom redirect is set to change the campaign.   
B.     No, a Marketing Cloud Account Engagement campaign will always stay the same since it's a first touchpoint.   
C. Yes, the Marketing Cloud Account Engagement campaign will change based on the page the custom redirect links to.
D. No, it's not possible to change a Marketing Cloud Account Engagement campaign by clicking on a custom redirect.

Question # 37

If a form is added to a landing page, where will the submissions be reported?

A. On the landing page
B. On the form
C. On the landing page’s layout template
D. On the form’s layout template

Question # 38

A LenoxSoft marketer selects the option "Redirect the prospect instead of showing the form's Thank You Content" when new Marketing Cloud Account Engagement landing page.   What would be the expected behavior when a prospect submits a form designed to show Thank you Content?

A. The prospect will continue to see the form upon submission
B. The discrepancy between the two assets will cause an error
C. The prospect will be redirected to another webpage
D. The form's Thank You Content will still display

Question # 39

The baseline grade will show on the prospect profile at all times.

A. True
B. False

Question # 40

What are 2 ways to define a user's role?

A. From the list view
B. Through an automation rule
C. During the import process
D. Directly from the user record

Question # 41

Which two requirements must be met in order to have both e Lead end a Contact field sync with the same Marketing Cloud Account Engagement prospect field? Choose 2 answers

A. The Lead and Contact fields must have the same API name.
B. The Marketing Cloud Account Engagement field must be mapped to the Salesforce field.
C. The Lead and Contact fields must have the same Salesforce field label.
D. The Marketing Cloud Account Engagement field must be a drop-down field.

Question # 42

What type of fields are not supported by the Marketing Cloud Account Engagement sync?

A. Record Type fields
B. Formula fields
C. Number fields
D. Geolocation fields
E. Text Area (rich) fields 

Question # 43

A marketing manager sent an email template last week to their "Hot Prospects" list, which is populated dynamically based on the prospects' scores. They want to send the same email template again this week to the same list, but make sure that the prospects that received it last week do not get it again.  How should they accomplish this?

A.    Create a new dynamic list using the criteria "Prospect email template", the template name, and "was not received" and then use it as the   recipient list when sending the email template.   
B.     Send the email template to the "Hot Prospects" list, but select the "deduplicate" option to remove recipients that already received the email last week.   
C.     Create a new list of the prospects that received the email last week and then use it as a suppression list when sending the email template to the "Hot Prospects" list.   
D.    Send the email template to the "Hot Prospects" list like last time; the prospects that received it before will be automatically suppressed from receiving the same email template.

Question # 44

A Marketing Cloud Account Engagement administrator would like to enable bot protection on their forms.   Which two Marketing Cloud Account Engagement form actions would accomplish this?   Choose 2 answers

A. Enable HTTPS
B. Honeypot Technique
C. Dependent Fields
D. reCaptcha

Question # 45

How can an interested lead that comes to Lenoxsoft’s website and fills out the Contact Us form receive a follow-up email each time he or she submits?

A. Send using the form’s completion actions.
B. Send using a segmentation rule.
C. Send using an engagement program.
D. Use a dynamic list to use as a recipient list on an email send.

Question # 46

What will undelete a prospect?

A. If the deleted prospect is imported into Marketing Cloud Account Engagement with the same email address
B. If the deleted prospect visits a web page
C. If the deleted prospect re-converts by filling out a form with the same email address

Question # 47

On Tuesday, a marketing user scheduled a list email to be sent this Friday, but their manager wants the email to go out tomorrow Instead. What Is the recommended way to change the scheduled sand data for the email.

A. Edit the scheduled email. select Wednesday for the new data, and save it
B. Edit the engagement studio program, select Wednesday for the new data, and save
C. Delete the engagement studio program and create a new program that is scheduled for Wednesday.
D. Delete the scheduled email and create a new email that is scheduled for Wednesday.

Question # 48

A Marketing Manager wants to create a new prospect in Marketing Cloud Account Engagement.   What are three ways the Marketing Manager can create a new prospect? Choose 3 answers  

A. Click the "Send to Account Engagement" button on a Salesforce Lead.
B. Manually add a prospect in Marketing Cloud Account Engagement.
C. Import a .CSV file with the prospect's email address.
D. Set up an automation rule that creates prospects.
E. Add a completion action to assign to a user.

Question # 49

Which Salesforce field type is unsupported for syncing with Marketing Cloud Account Engagement?

A. Lookup
B. Picklist
C. Number
D. Formula

Question # 50

What is an automation rule?

A. A rule that automatically creates a list of prospects based on their behavior.
B. A rule that automatically creates a new prospect record when a lead is added to Salesforce.
C. A rule that automatically applies an action to a prospect based on whether they match set criteria.
D. A rule that automatically sends an email to all prospects in a list.

Question # 51

Which three actions can be taken in an engagement studio program?Choose 3 answers

A. Add prospect to list
B. Reassign prospect
C. Send email to prospect
D. Notify a user
E. Remove prospect from dynamic list

Question # 52

LenoxSoft wants to understand how many different prospects registered for their most recent webinar. Which Marketing Cloud Account Engagement form report metric should be reviewed?

A. Total Submissions
B. Conversions
C. Total clicks
D. Unique Submissions

Question # 53

When do prospects sync to your CRM?

A. When the prospect fills out a form on a landing page
B. When a prospect has been assigned to a user or queue.
C. When the prospect has a lead score greater than 50
D. When the prospect visits a landing page
E. When a prospect is created manually in the Marketing Cloud Account Engagement database.

Question # 54

Which two events allow for a prospect’s Marketing Cloud Account Engagement campaign to be set? (Choose two answers.)

A. When new prospects are imported into Marketing Cloud Account Engagement via a .csv file.
B. When the Google Analytics connector is enabled within Marketing Cloud Account Engagement, which will associate prospects with third-party campaigns.
C. When prospects are added to a static list.
D. When a profile is associated with the prospects.

Question # 55

Which scenario would convert an anonymous visitor into an identified prospect?

A. Creating a Lead in Salesforce which syncs to Marketing Cloud Account Engagement as a new prospect record
B. Scanning the badge of someone who visited a booth at a recent event
C. Submitting a Web2Lead form that is linked to Marketing Cloud Account Engagement via a form handler
D. Opening email sent by a sales rep using the Send Marketing Cloud Account Engagement Email functionality in Salesforce

Question # 56

Completion actions only affect prospects not visitors?

A. True
B. False

Question # 57

Administrators can reset passwords for users

A. True
B. False

Question # 58

Which of the following can "unmatched" prospects?

A. Automation Rules
B. Dynamic Lists
C. Segmentation Rules

Question # 59

A form is created to automatically register prospects to a webinar upon submission.Which automation tool should be used to accomplish this?

A. Adding a completion action to register prospects on the form.
B. Creating a segmentation rule to register prospects based on the form submission.
C. Creating an automation rule to register prospects based on the form submission.
D. Adding a form completion action as criteria for a dynamic list to be used as a recipient list.

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