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Salesforce Marketing-Cloud-Email-Specialist Overview:

Detail Information
Exam Cost $200 USD
Total Time 90 minutes
Available Languages English
Passing Marks 65%
Exam Format Multiple Choice, Multiple Select
Prerequisites None

Salesforce Certified Marketing Cloud Email Specialist Exam Topics Breakdown

Exam Topic Percentage (%)
Email Marketing Best Practices 20%
Content Creation and Delivery 18%
Marketing Automation and Email Send Flow 22%
Tracking and Reporting 15%
Data Management and Troubleshooting 15%
Compliance and Deliverability 10%

Frequently Asked Questions

Salesforce Marketing-Cloud-Email-Specialist Sample Question Answers

Question # 1

The marketing team wants to target subscribers with a ‘think you’ offer for all subscriberswho have opened an email in the past year.Which tool should they use to identify the subscribers to send to?

A. Total Opens measure
B. _Open data view
C. Tracking Data Extract

Question # 2

Northern Trail Outfitters (NTO)notices that some of its unsubscribe reasons are related toReply Mail Management (RMM). NTO does not have RMM in its account.What contributes to these unsubscribe reasons?

A. List-Unsubscribe header
B. Profile Center Unsubscribe
C. Universal Unsubscribe

Question # 3

Northern TrailOutfitters is spending daily batch files of customer data to Marketing Cloudvia file drops. When the Automation runs, the files are often empty and data points are notavailable for processing.Which component of Automation Studio ensures that steps within the Automation are onlyexecuted when a certain is fulfilled?

A. Verification Activity
B. Skip Automation
C. Wait Activity

Question # 4

Northern Trail Outfitter (NTO) is warning up a new IP address primarily for a new productline. Initially, NTO wants to move some of its lower-volume transactional sends onto thisnew IP.Where should NTO update the IP configured for these sends?

A. From Address Management
B. Delivery Profile
C. Sender Profile

Question # 5

Northern Trail Outfitters allows nonregistered customers to provide to phone number for open orders. The proved contact information is to be deleted after 30 days.Which feature provides a way to automatically maintain a data extension's records?

A. Delete Filter Activity
B. Contact Delete
C. Data Retention Policy

Question # 6

Northern Trail Outfitters (NTO) was unable to process coupon codes for several days,which caused customers to complain about their experience. NTO would like to apologizeby offering an upgraded coupon to help improve customer satisfactionWhat should NTO do to automate the process of finding its affected customers?

A. Filter the data based on a specific date range.
B. Use Einstein engagement scores to identify affected users.
C. Query the data using a specific date range parameter

Question # 7

A marketing manager has created a global template at the top level to control brandingstandards and make updates easy. The template needs to be used company-wide acrossallbusiness units.How should the manager configure the template once it's moved to the shared folder toensure it remains on-brand?

A. Select the Edit Globally permission option.
B. Select the View and Send permission option.
C. Make a copy in each business unit to allow local edits.

Question # 8

Northern trail Outfitters’ marketing department wants to review lastyear’s holidayengagement to this year’s engagement.What should they use to access the historical engagement data?

A. SQL activity using data views
B. Audit Trail extract
C. Tracking Data extract

Question # 9

A marketer has created an event confirmation email which is sent to all registration of theircooking-while-camping sessions. They use Connect to integrate into their CRM and want toupdate records directly when a recipient clicks the ‘Confirm RSVP button.Which automation solution should easily allow this action?

A. Automation Studio
B. Behavioral Triggers
C. Journey Builder

Question # 10

The Northern Trail Outfitters (NTO) marketers want to easily track the performance ofNTO'sinterest and profile data capture journeys.Which action should the marketer take to evaluate conversion of those journeys?

A. Export the journey email analytics.
B. Define a goal for each journey.
C. Review opens and clicks activity summaries.

Question # 11

Northern Trail Outfitters (NTO) flags test emails by adding a Testing And ContentObservations (TACO) prefix to its test send subject lines. NTO wants to ensure noproductionemails are sent with the TACO prefix.

A. In Send Management, add the word TACO to the Auto-Suppression Rules.
B. In the Subject/Preheader Validation section of Email Studio, add the word TACO.
C. In Send Classifications, delete TACO from the available classification options.

Question # 12

Northern Trail Outfitters (NTO) has child business units that share customers. To track customer engagement. NTO wants to identify business unit in each of its links. Which personalization string should be appended as a parameter?

A. Option A 
B. Option B 
C. Option C 

Question # 13

A marketing developer wants to receive daily report of sends across all business units to be incorporated into their internal dashboard. What should be done to ensure the report a sent to the director each day?

A. Schedule report and email file to the director. 
B. A Schedule report and email the link to download. 
C. Schedule report to export as a web page. 

Question # 14

Northern Trail Outfitters wants to use a specific IP address and a subdomain of order subdomain for all of its transactional emails. What should be configured to accomplish this request? 

A. Sender Profile 
B. Delivery Profile 
C. Send Classification 

Question # 15

A marketer has been asked to collect corner information using Marketing Cloud for users obtained from social channels for future mailing. What should the marketer do to accomplish this? 

A. Use Journey Builder to build an audience using Ad Studio. 
B. Web Studio to capture Query parameters from social media link. 
C. Use an interactive form from email Studio to collect this information 

Question # 16

A marketer is using Preview .. Test sending to check that content is ready for an upcoming campaign and notices the Send Log Data Extension is not updating. What is the reason records are NOT being recorded? 

A. Test sends are rot recorded on the Send Log Data Extension. 
B. The send exceeded the maximum test send threshold. 
C. A subscriber was not selected in the Subscriber Preview tab. 

Question # 17

A marketer wants to increase the engagement rate of an email by sending it at best possible time for each subscriber. Which Journey Builder tool should they use to accomplish this?

A. Einstein STO Activity
 B. Wait Until Activity 
C. Engagement Split 

Question # 18

Northern TV-ail Outfitters (NTO) sent a targeted email to 1,000 customers, but the actual number series was 10% less. In troubleshooting the issue, NTO noticed that 100 email addresses contained a typo of "gmail.com instead of "gmail.com". Which Marketing Cloud feature prevented emails from being sent to an invalid domain?

A. Bounce Mail Management  
B. Auto-Suppression Lists 
C. List Detective

Question # 19

Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors. Which automation activity and configuration setting should be used to import decrypted information to a data extension?

A. Manager Files in File Transfer. 
B. Specify character encoding in import file. 
C. Configure Field-Level Encryption in import file. 

Question # 20

The customer service team at Northern Trail Outfitters is reporting that customers are complaining about emails ending up in their spam folders. The marketing team is asking for a solution that can check if the email contains any flags that can classify it as spam.

A. Test Send 
B. Content Detective 
C. Subscriber Preview 

Question # 21

Northern Trail Outfitters (NTO) is launching a post-purchase campaign that emails customers to ask for feedback on their most recent shopping experience. What should the NTO marketing team include in the email design to encourage a high response rate?

A. Make the call-to-action button that links to the feedback form bigger and with red background 
B. Replace call-to-action with interactive Email Form 
C. A Salesforce Survey block called in by an AMPscript function. 

Question # 22

Northern Trail Outfitters (NTO) has a new product launch. Which tool should enable NTO to easily target the most loyal subscribes? 

A. Path Optimizer 
B. Google Analytics Audience 
C. Einstein Engagement Scoring 

Question # 23

Northern Trail Outfitters (NTO) has a promotional email intended to be sent to only its highvalue customers. NTO wants to implement additional-guardrails to prevent sending the email to more subscribers than intended. Which Activity should be configured in Automation Studio to help?

A. Send Email 
B. Verification 
C. Wait 

Question # 24

Northern Trail Outfitters wants to monitor customer status while they flow through a postpurchase journey. Which configuration is required to make decisions on this data? The status data is connected to the contact in an attribute group.

A. The Update Contact Activity us used to make status updates. 
B. The Update Contact Activity Is used to make status updates. 
C. The entry sources data extension has a primary key and subscriber key. 

Question # 25

Northern Trail Outfitters is spending daily batch files of customer data to Marketing Cloud via file drops. When the Automation runs, the files are often empty and data points are not available for processing. Which component of Automation Studio ensures that steps within the Automation are only executed when a certain is fulfilled?

A. Verification Activity 
B. Skip Automation 
C. Wait Activity 

Question # 26

A digital marketing internal Northern Trail Outfitters (NTO) has been asked to quickly provide the delivery rate of the most recent email sent from the NTO business unit. Where should the Internal look to find this Information?

A. Automation Studio > Activities 
B. Content Builder > Recent Sends 
C. Email Studio > Overview 

Question # 27

A marketer wants to store all the attributes for a triggered send within a data extension. Which configuration is required when creating the data extension for this triggered send information?

A. Create from template and choose triggered Send Data Extension template. 
B. Include Subscriber key and Email address field as primary key. 
C. Select the Use for triggered send' checkbox. 

Question # 28

Northern Trail Outfitters (NTO) wants to use customer engagement to automatically send content to increase click rates in its holidays promotional email. Which feature should NTO use? 

A. Enhanced Dynamic Content 
B. Einstein Content Selection 
C. Einstein Coy Insights 

Question # 29

Northern Trail Outfitters wants to send a personalized email to its loyalty program members. The email should include details about loyalty members' profiles, point balance, and purchase behavior. This data exists in Marketing Cloud across several data extensions. What should a marketer use to build this level of personalization into the email?

 A. Enhanced Dynamic Content Blocks 
B. AMPscript Search Functions 
C. Personalization Strings 

Question # 30

Northern Trail Outfitters (NTO) sends a birthday coupon during the subscriber's birthday month. NTO wants to reward the subscriber based upon engagement with the email and provide further messages based on that interaction. Which no-code features should be implemented to accomplish this? 

A. Journey Builder and Engagement Split 
B. Automation studio and Query Activity 
C. Salesforce CDP and Einstein Engagement Scoring

Question # 31

A marketer for Northern Trail Outfitters needs to automatically refresh a filtered data extension prior to sending a daily email. What would a marketer do to automatically refresh a filtered data extension on a scheduled basis? 

A. Configure the Send Activity to automate the refresh. 
B. Use a Filter Activity in Automation Studio. 
C. Activate Journey Builder to refresh the data extension.

Question # 32

Northern Trail Outfitters wants to report on subscribers who did not receive emails that were included in the sending audience. Which tool should provide a list of subscribers who didn't receive the expected emails?

A. _sent Dataview 
B. 'Subscribers Not Sent To* report 
C. Not Sent Tracking Extract