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Salesforce MARKETING-CLOUD-INTELLIGENCE Exam Overview:
| Aspect | Details |
|---|---|
| Exam Component | Details |
| Exam Cost | $200 USD |
| Total Time | 105 minutes |
| Available Languages | English |
| Passing Marks | 67% |
| Exam Type | Multiple Choice |
| Retake Policy | After 24 hours of the previous attempt |
| Exam Format | Proctored Exam |
Marketing Cloud Intelligence Accredited Professional Exam Topics Breakdown
| Domain | Percentage | Description |
|---|---|---|
| Email Marketing | 25% | Creating, managing, and optimizing email campaigns |
| Data Management | 20% | Data import, export, and management within Marketing Cloud |
| Automation | 25% | Automation Studio, Journey Builder, and AMPscript |
| Content Creation | 15% | Creation and management of content within Marketing Cloud |
| Reporting and Analytics | 15% | Reporting tools, analytics, and data interpretation |
Salesforce Marketing-Cloud-Developer Frequently Asked Questions
Question # 1
A doctor's office creates Populations for staff, patients and vendors. What is the maximumnumber of Populations that should be created to ensure performance?
A. Five
B. Three
C. Unlimited
D. One
Question # 2
Anew record is appended to the Orders data extension each time a customer makes apurchase. Which SQL statement would select a unique list of subscribers who have mademultiple purchases?
A. SELECT TOP 1 SubscriberKey FROM Orders
B. SELECT DISTINCT SubscriberKey FROM Orders
C. SELECT SubscriberKey FROM Orders GROUP BY SubscriberKey
D. SELECT SubscriberKey FROM Orders GROUP BY SubscriberKey HAVINGCOUNT(*)>1
Question # 3
Which of the following statements are correctconcerning Contacts and Subscribers?Choose 2.
A. A Contact is subscribed to any channel.
B. Each Contact is also a Subscriber.
C. Each Subscriber is also a Contact.
D. A Contact is subscribed to a specific channel.
Question # 4
Which programming language should be used in email messages? Choose 1.
A. AMPscript only
B. Both
C. Either AMPscript or SSJS
D. SSJS only
Question # 5
A developer wants to populate a data extension with the date of the most recent click foreach subscriber. Which query would accomplish this?
A. SELECT TOP 1 c.SubscriberKey, c.eventDateFROM _Click c ORDER BY c.eventDateDESC
B. SELECT c.SubscriberKey, MIN (c.eventDate) AS eventDate FROM _Click c GROUP BYc.SubscriberKey
C. SELECT c.SubscriberKey, MAX(c.eventDate) AS eventDate FROM _Click c GROUPBY c.SubscriberKey
D. SELECT c.SubscriberKey, c.eventDate FROM _Click c WHERE c.IsUnique = 1
Question # 6
A developer is experiencing timeouts when testing a SQL Query Activity in AutomationStudio. How should the developer optimize the query?
A. Configure a longer timeout period within Administration in Automation Studio.
B. Use intermediate tables to breakqueries into smaller parts.
C. Ensure all SQL Query Activities are in the same step in the automation.
D. Limit joins to the INNER JOIN within all SQL Query Activities.
Question # 7
Certification Aid wants to create a file drop automation with a filename pattern. An importfile is placed daily on the Marketing Cloud Enhanced FTP server, and the file name alwaysstarts with the current month and day (e.g. OCT26). How should the filename pattern bedefined? Choose 2.
A. %%Month%%%%Day%%
B. %%MMDD%%
C. Ends With operator
D. Begins With operator
Question # 8
Certification Aid wants to add new customers to a cross-channel welcome campaign whenthey register on the company website. Which API should be used for this? Choose 1.
A. Personalization Builder API
B. Event Notification API
C. Transactional Messaging API
D. JourneyBuilder API
Question # 9
A developer uses an API to send data to a Marketing Cloud data extension onceevery fiveminutes using the REST API. They notice data does not always write to the data extension,leading to data loss.Which three best practices are recommended to avoid this issue? Choose 3 answers
A. In case of 'Not Authorized' errors, request a new Access Token and attempt the callagain.
B. In case of Server errors, request a new Access Token before each request.
C. In case of Server errors, ensure the Server is available and attempt the call again.
D. Use Username and Password authentication instead of oAuth client ID and client secret.
E. Store the expiry of the access token to ensure a new token is requested if the old one isinvalid.
Question # 10
When appending data to links via Web Analytics Connector, which parameter should beused to track subscriber behavior?
A. Email Address
B. Contact Key
C. Subscriber Key
D. Subscriber ID
Question # 11
Certification Aid wants to include SSJS in an email message. Which code block can beused for this? Choose 2.
A. <script runat=server></script>
B. <script language=ssjs></script>
C. <script runat=serverlanguage=javascript></script>
D. <script language=javascript></script>
Question # 12
An email requires custom AMPscript to append thesubscriber's zip code to a link in theemail. A field name zipcode already exist in the sending data extension. Its importantMarketing Cloud tracks subscribers who click on the link. Which two AMPscript functionsshould be used in the setup? Choose
A. 2Lookup
B. Contact
C. RedirectTo
D. HTTPGet
Question # 13
A developer wants a link to be dynamic based on subscriber attributes. Rather than createnumerous links, the developer uses AMPscript to set the link's value as a variable. Thevariable will be used within the <a> tag. What should thedeveloper do within the <a> tag toensure clicks are tracked for the variable? Choose 2
A. Wrap the variable in a RedirectTo function
B. Ensure the Conversion attribute is 'true'
C. Wrap the variable in a v function
D. Include a variable for the Alias attribute
Question # 14
A developer needs to write AMPscript to ensure the expiration date on a coupon is the lastday of the month. What would produce the desired result?
A. Find the first day of next month and subtract one day
B. Use the date format stringfor last day of month within FormatDate
C. Add one month using DateAdd to now
D. Add 30 days using DateAdd to now
Question # 15
A customer wants to export send data to their SFTP. Which two automationswouldaccomplish this? Choose 2
A. Tracking Extract
B. Tracking Extract > File Transfer
C. Query (Data Views) > Data Extension Extract > File Transfer
D. Query (Data Views) > File Transfer
Question # 16
A developer identified duplicate contacts and initiated aContact Delete process for 10million subscribers. How could the process be expedited?
A. Change the Suppression value to a larger value
B. Manually delete subscribers in All Contacts
C. Stop current delete process and delete smaller groups
D. Delete anyunnecessary Sendable Data Extensions
Question # 17
A developer identified a use case where atriggered send of an email is needed. Thedeveloper already successfully set up authentication with a Client ID and Client Secret hasused them in several REST calls. When the REST call is made, a "401 Unauthorized" erroris returned. What is the first thing the developer should check?
A. The send permissions have been granted for the Client ID and Client Secret withinInstalled Packages.
B. The email interaction has been started
C. The automation permissions have been granted for the Client ID and ClientSecret withinInstalled Packages.
D. The email interaction has been published.
Question # 18
A developer, who is new to Marketing Cloud, needs to design a landing page for anewcustomer. They choose to use Server-Side JavaScript (SSJS) due to their extensiveknowledge of JavaScript from previous projects.Which two features would the developer be able to leverage in their Server-Side code?Choose 2 answers
A. Wrapping of AMPscript in SSJS code
B. Direct modification of the DOM
C. External Libraries to extend functionality
D. Include Try/Catch blocks within the code
Question # 19
A developer wants to add an image to Content Builder via the API and retrieve the image'spublished URL. Which method should the developer use?
A. GET using the RESTAPI/asset/v1/content/assets and parse the FilePropertiesparameter
B. Use the SOAP API to create a Porfoglio object and idenfity the Source property
C. POST to the REST API/asset/v1/content/categories and parse the Descriptionparameter
D. POST to the RESTAPI/asset/v1/content/assets and parse the FileProperties parameter
Question # 20
A developer wants CloudPages to work with a REST API returning data in JavaScriptObject Notation. The developer wants to efficiently ingest the data and write it to a dataextension.Which function should be used?
A. Server-Side 3avaScriptfunction Stringify
B. Server-Side JavaScript function ParseJSON
C. AMPscript function BuildRowsetFromXML
D. AMPscript function BuildRowsetFromString
Question # 21
A developer is implementing a custom profile center and using the LogUnsubEventrequest.Which parameter is required for the event to be tied to the appropriate send?
A. JobID
B. ListID
C. Unsub Reason
D. SubscriberKey
Question # 22
Northern Trail Outfitters (NTO) wants to prevent competitorsfrom receiving a coupon email.They also want to capture email addresses of competitors who are included in the targetedaudience.Which feature could NTO use to prevent the coupon from being sent and report the emailaddresses skipped?
A. Auto-Suppressionlist
B. RaiseError AMPscript function
C. Exclusion Script
D. Try/Catch SSJS functions
Question # 23
A developer wants totransform the date and time 'Data_Enrolled' from Daylight Savingstime. How would the developer change the time to fall back one hour?
A. %%=DataAdd(Date_Enrolled,-1)=%%
B. %%=DateAdd(Date_Enrolled,-1 'H')=%%
C. %%=DateDiff(Date_Enrolled, 1, 'H')=%%
D. %%=FormatDate(Date_Enrolled,-1,'HH','en-us')=%%
Question # 24
A company need to retrieve a large number of rows from a DE via the API. Which twosolutions would optimize the performance? Choose 2
A. Use a SimpleFilterPart to retrieve small sets of relevant data.
B. Use AMPscript API functions on a CloudPage
C. Use the ContinueRequest feature
D. Use the REST API instead of the SOAP API
Question # 25
NTO is reconsidering the requirement to have English, Spanish and French versions oftheir email campaigns. They request a developer to create a query which aggregates clicksgrouped by language of the recipient. Language is stored in a Profile Attribute.Which twoData Views would be included in the query? Choose 2 answer
A. _Subscribers
B. _Subscribers
C. _AllSubscribers
D. _Click
Question # 26
A developer want to email asubscriber who is currently being processed for a ContactDeletion request. When could the Contact be reintroduced after a Contact Delete operationhas started?
A. Never
B. 14 days after deletion process is complete
C. After deletion is fully complete
D. Anytime
Question # 27
Certification Aid wants to import an encrypted CSV file from the Marketing Cloud EnhancedFTP server. Which two File Transfer activities are needed to achieve this? Choose 2.
A. To decryptthe import file on the Enhanced FTP server.
B. To move the import file from the Safehouse to Marketing Cloud.
C. To decrypt the import file on the Safehouse.
D. To move the import file from the Enhanced FTP server to the Safehouse
Question # 28
How many month of data can a developer query from the tracking data views (_Sent,_Open, _Click)?
A. Six Months
B. One Month
C. 12 Months
D. There is no limit
Question # 29
A developer wants to aggregate monthly energy usage data over a four month period foreach subscriber within an email. The monthly usage values are stored in variables for eachmonth in the following way:How should the developer use AMPscript to generate the total?
A. SET @total - (@jan - 3fet - @mar @apr>
B. SET @total = AZD((@jan @feb) @mar) @apr)
C. SET @total - ADD(@jan,ADD(@feb,ADD(@mar,@apr)))
D. SET @total = (ADD(@jan,@feb), ADD(@mar, @apr))
Question # 30
Northern Trail Outfitters uses a number to uniquely identify contacts across differentmarketing channels.Which two actions should the developer take to ensure the contacts relate across channelsin Marketing Cloud when working with the data model? Choose 2 answers
A. store the numeric unique identifier value as a Text data type In data extensions.
B. Link the numeric field value to the Contact ID in Attribute Groups in Contact Builder.
C. Use a unique identifier spec fie to each channel and automatically connect then-..
D. Create Attribute Groups linking the unique identifier to the Contact for each channel.
Question # 31
Certification Aid uses Marketing Cloud Connect and wants to create a lead capture form ona landing page. When a customer submits the form, a Lead record should be created inSalesforce. Which scripting language can be used for this? Choose 2.
A. AMPscript to create Salesforce record, SSJS for form handling.
B. SSJS to create Salesforce record, AMPscript for form handling.
C. AMPscript for whole functionality.
D. SSJS for whole functionality.
Question # 32
Which statements are trueregarding the Marketing Cloud SOAP API? Choose 2.
A. More than 2000 SOAP calls can be performed per minute.
B. Most SOAP calls can be synchronous or asynchronous.
C. Uses XML in request and response body.
D. Uses JSON in request and response body.
Question # 33
A developer needs to configure a process that can store encrypted data from Marketing Cloud as a file on an external server. Whatsteps should the developer take?
A. Data Extract > File Transfer with Marketing Cloud Public Key
B. Create PGP Key > Data Extract > File Transfer with PGP checked
C. Shield Platform Encryption is required for encrypted data export
D. Data from Marketing Cloud cannot be encrypted
Question # 34
Certification Aid wants to import data from a CSV file into a Data Extension. TheCSV filecontains all relevant data. New records should be added to the Data Extension, andrecords which are not in the file should be removed from the Data Extension. Which importoperation should be chosen for this? Choose 1.
A. Add only
B. Overwrite
C. Add and update
D. Update only
Question # 35
A data extension contains two fields which are being populated by a query activity. A thirdfield has recently been added to the data extension.Which SELECT statement is optimal for returning all of the columns in the data extension?
A. SELECT field*
B. SELECT *, field1, field2, field3
C. SELECT*
D. SELECT 22SE, field2, field3
Question # 36
A developer needs to determine why a Query Activity in an Automation has failed.Which three scenarios could have caused this? Choose 3 answers
A. The query takes more than 60 minutes to run.
B. The query is returning more than one million rows.
C. The query results in duplicate rows not allowed by the primary key.
D. The query is not returning a value for a non-nullable field.
E. The query is inserting a value that is larger than the size of a field.
Question # 37
A developer is configuring a File Drop Automationand wants to use a Filename Pattern toallow for timestamps on the file. The file name will always start with the month and day(e.g. MAY15) the file is dropped onto the SFTP site.Which two configurations should be used for the automation to successfullystart? Choose 2answers
A. Ends With operator
B. %%MMMMdd%%
C. %%Month%%%%Day%°/o
D. Begins With operator
Question # 38
A particular data extension need to be configured to store six months of data.How should data retention be addedto the data extension in Email Studio?
A. Run a query to overwrite the rows with six months of data
B. Import a file to overwrite the rows with six months of data
C. Create a new data extension that includes data retention settings
D. Update the data extension configuration to include data retention settings.
Question # 39
A developer wants to configure an automation to import files placed on the SFTP shared bya customer's data vendor. The automation will start when a file matching a specificnamingpattern is encountered in the Import folder. The first step of the automation is a FileImport Activity referencing a substion string for the matching file. Which substituon stringrepresents the name of the file?
A. %%FILENAME%%
B. %%TRIGGER_FILENAME%%
C. %%FILENAME_FROM_TRIGGER%%
D. %%FILENAME_FROM_IMPORT%%
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