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Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Overview:

Aspect Details
Exam Cost $400 USD
Total Time 105 minutes
Available Languages English
Passing Marks 67%
Exam Format Multiple-choice and multiple-select questions
Number of Questions 60
Prerequisites Salesforce Marketing Cloud Email Specialist certification

SalesforceMarketing Cloud Advanced Cross Channel Exam Topics Breakdown

Domain Percentage Description
Advanced Data Management 25% Data design, segmentation, data quality, and data integration strategies.
Campaign Management 20% Multichannel campaign strategies, execution, and analysis.
Channel Management 15% SMS, push notifications, advertising, and other cross-channel marketing strategies.
Advanced Analytics 20% Measurement and reporting, data analysis, and optimization techniques.
Content Creation & Delivery 10% Advanced techniques for creating, managing, and delivering content.
Marketing Cloud Setup 10% Configuration, setup, and security of Marketing Cloud environments.

Frequently Asked Questions

Salesforce Marketing-Cloud-Advanced-Cross-Channel Sample Question Answers

Question # 1

3 possible reasons why a SMS message would fail to reach users mobile? (select 3 options)

A. switched off
B. SMS sent to landline number
C. mobile is in another call
D. out of cellular network coverage
E. Low battery

Question # 2

Where can you see ad details for facebook ad campaign. Both advertising campaigns andjourney builder)

A. Journey builder
B. On the facebook ad channel

Question # 3

how many activities recommended in a journey canvas.(150-200)

A. 10
B. 50
C. 100
D. 300

Question # 4

What is true about Inbox message:

A. It can open any public url also and not only cloud page
B. Device owns the message not the contact.
C. Contact owns the message not the device.
D. Alert+inbox consume 1 supermessage.

Question # 5

What is thefastestway to add a classification to a post?

A. Macro
B. Add classification manually to each post.
C. Classification cannot be added to a post

Question # 6

What will you to send a real time email to a customer with a dynamic buy link whenavailable stock goes below 50? Select 2.

A. Journey api
B. Rest api
C. Transactional messaging api.
D. Email soap api

Question # 7

What is prerequisite for email/web recommendations: select 2

A. collect tracking code
B. catalog

Question # 8

What user permission is required to configure SSO in social studio.

A. Super user
B. full user
C. custom user
D. limited user