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Salesforce MARKETING-CLOUD-INTELLIGENCE Exam Overview:

Aspect Details
Attribute Details
Exam Cost $200 USD
Total Time 105 minutes (1 hour 45 minutes)
Available Languages English
Passing Marks 65%
Number of Questions 60 multiple-choice/multiple-select questions
Exam Format Multiple-choice/multiple-select
Prerequisites None, but recommended to have hands-on experience and knowledge
Delivery Options Online proctored or onsite at a test center
Retake Fee $100 USD

Marketing Cloud Intelligence Accredited Professional Exam Topics Breakdown

Domain Percentage Description
Data Management 22% Understanding data models, data integration, data harmonization, and preparation.
Data Harmonization and Modeling 16% Understanding of harmonizing and modeling data for effective analysis.
Dashboards 15% Knowledge of creating and managing dashboards to visualize data and insights.
Data Transformation 13% Skills in transforming data for analysis, including calculations and transformations.
Reports and Visualizations 14% Competence in generating reports and visualizing data effectively.
Configuration 12% Configuration and setup of Marketing Cloud Intelligence platform settings.
Account Management 8% Managing user accounts and permissions.
Salesforce Marketing-Cloud-Intelligence Sample Question Answers

Question # 1

A technical architect is provided with the logic and Opportunity file shown below:The opportunity status logic is as follows:For the opportunity stages “Interest”, “Confirmed Interest” and “Registered”, the statusshould be “Open”.For the opportunity stage “Closed”, the opportunity status should be closedOtherwise, return null for the opportunity status. Given the above file and logic and assuming that the file is mapped in a GENERIC datastream type with the following mapping“Day” — Standard “Day” field“Opportunity Key” > Main Generic Entity Key“Opportunity Stage” — Main Generic Entity Attribute“Opportunity Count” — Generic Custom MetricA pivot table was created to present the count of opportunities in each stage. The pivottable is filtered on Jan 11th. What is the number of ‘opportunities in the Confirmed Intereststage?

A. 3
B. 1
C. 0
D. 2

Question # 2

An implementation engineer has been asked by a client for assistance with the following problem:The below dataset was ingested: However, when performing QA and querying a pivot table with Campaign Category andClicks, the value for Type’ is 4. What could be the reason for this discrepancy?

A. The measurement ‘Clicks’ is set as a percentage.
B. A mapping formula was populated, indicating not to bring Type! values.
C. The aggregation function is set as AVG
D. The aggregation function is set as LIFETIME

Question # 3

Animplementation engineer has been provided with the below dataset: *Note: CPC = Cost per ClickFormula: Cost / ClicksWhich action should an engineer take to successfully integrate CPC?

A. Populate the logic within a custom measurement. No need to change Aggregation.
B. Unmap it, as Datorama will calculate it automatically.
C. Populate the logic within a custom measurement. Set Aggregation to AVG.
D. Populate the logic within a custom measurement. Set Aggregation to SUM.

Question # 4

Aclient's data consists of three data streams as follows: * The data streams should be linked together through a parent-child relationship.* Out of the three data streams, Data Stream C is considered the source of truth for boththe dimensions and measurements.Which data stream should be set as a parent?

A. Data Stream A
B. Data Stream C
C. Any of the data streams can technically be the parent
D. Data Stream B

Question # 5

A technical architect is provided with the logic and Opportunity file shown below:The opportunity status logic is as follows:For the opportunity stages “Interest”, “Confirmed Interest” and “Registered”, the statusshould be “Open”.For the opportunity stage “Closed”, the opportunity status should be closedOtherwise, return null for the opportunity status Given the above file and logic and assuming that the file is mapped in a GENERIC datastream type with the following mapping:“Day” — Standard “Day” field“Opportunity Key” > Main Generic Entity Key“Opportunity Stage” — Main Generic Entity Attribute“Opportunity Count” — Generic Custom MetricA pivot table was created to present the count of opportunities in each stage. The pivottable is filtered on Jan 11th. What is the number of opportunities in the Interest stage?

A. 1
B. 3
C. 2
D. 0

Question # 6

A technical architect is provided with the logic and Opportunity file shown below:The opportunity status logic is as follows:For the opportunity stages “Interest”, “Confirmed Interest” and “Registered”, the statusshould be “Open”.For the opportunity stage “Closed”, the opportunity status should be closed Otherwise,return null for the opportunity status. Given the above file and logic and assume that the file is mapped in the OPPORTUNITIESData Stream type with the following mapping:“Day” — “Created Date”“Opportunity Key” + Opportunity Key“Opportunity Stage” — Opportunity StageA pivot table was created to present the count of opportunities in each stage. The pivottable is filtered on Jan 11th. What is the number of‘opportunitiesin the Confirmed Intereststage?

A. 2
B. 1
C. 3
D. 0

Question # 7

Your client has provided sample files of their data from the following data sources:Google Campaign Manager Below are the requirements from the client and additional information:* The sources are linked to each other by shared Media Buy names.* In addition to the mutual Media Buys, the sources contain campaign and site values.However, the client would like to see the campaign/site values coming from Google CMand not from Google DV360.* The source of truth for cost is Google DV360Which action(s) are needed to take place in order to meet the client’s requirement and setGoogle DV360 as the source of truth for Cost?

A. Unmap ‘Cost' in Google DV360
B. Set ‘Inherit Attributes and Hierarchies’ as the Data updates Permissions for GoogleDV360
C. Set Update Attributes and Hierarchies’ as the Data updates Permissions for GoogleDV360
D. Unmap ‘Cost’ in Google Campaign Manager

Question # 8

An implementation engineer is requested to apply the following logic: To apply the above logic, the engineer used only the Harmonization Center, without anymapping manipulations. What is the minimum amount of Patterns creating both ‘Platform’and ‘Line of Business’?"

A. 2
B. 3
C. 5
D. 4

Question # 9

What is the relationship between “Media Buy Key” and “Campaign Key”?

A. Many-to-one (one Campaign Key has many Media Buy Keys)
B. Many-to-many
C. One-to-many (one Media Buy Key has many Campaign Keys)
D. One-to-one

Question # 10

A technical architect is provided with the logic and Opportunity file shown below:The opportunity status logic is as follows:For the opportunity stages “Interest”, “Confirmed Interest” and “Registered”, the statusshould be “Open”.For the opportunity stage “Closed”, the opportunity status should be closed.Otherwise, return null for the opportunity status. Given the above file and logic and assuming that the file is mapped in a GENERIC datastream type with the following mapping:“Day” — Standard “Day” field“Opportunity Key” > Main Generic Entity Key“Opportunity Stage” — Generic Entity Key 2“Opportunity Count” — Generic Custom MetricA pivot table was created to present the count of opportunities in each stage. The pivottable is filtered on Jan 7th - 10th. How many different stages are presented in the table?

A. 2
B. 1
C. 3
D. 0

Question # 11

A client has integrated data from Facebook Ads. Twitter ads, and Google ads in marketingCloud intelligence. For each data source, the source, the data follows a namingconvensions as … Facebook Ads Naming Convention - Campaign Name:CampID_CampName#Market_Object#object#targetAge_TargetGenderTwitter Ads Naming Convention- Media Buy NameMarketTargeAgeObjectiveOrderIDGoogle ads Naming Convention-Media Buy Name:Buying_type_Market_ObjectiveThe client wants to harmonize their data on the common fields between these twoplatforms (i.e. Market and Objective) using the Harmonization Center. Given the aboveinformation, which statement is correct regarding the ability to implement this request?wet Me - Given the above information, which statement i 's Correct regarding the ability toimplement this request?

A. The clientWi-Fibe able to harmonize only Google Ads and Twitter Ads, as Facebook Adsnaming convention contains mufti delimiters.
B. it is not possible to do this, as the naming conventions are different
C. This is not possible as the naming conventions are in different fields (Campaign Nameand Placement Name)
D. The client will be able to do this and it will require building three patterns.

Question # 12

What is the relationship between "Media Buy Key" and "Creative Key?

A. One-to-many (one Media Buy ley has many Creative Key)
B. One-to-one
C. Many-to-many
D. Many-to-one (one Creative Key has many Media Buy Keys)