How to pass Salesforce Marketing-Cloud-Account-Engagement-Consultant exam with the help of dumps?

Question # 1

"LenoxSoft's marketing team developed a cross-selling engagement studio program forcustomers who have 1 or more of their products. They want to empower sales users whohave Salesforce Engage licenses to make sure their contacts are included in the program.What is the best way to allow sales to accomplish this?

A. Add contacts to the program's Campaign as campaign members.
B. Export contacts from Salesforce and import them into Marketing Cloud Account Engagement.
C. Use the Add to List completion action on forms.
D. Use the Add to Nurture action on page layouts.

Show Answer

Question # 2

When warming a dedicated IP, what would support good delivery rates with initial emailsends and build the IP's sending reputation?

A. Segment internal employees with high scores for initial email sends.
B. Segment prospects with free email service providers for initial email sends.
C. Segment the best and most active contacts for initial email sends.
D. Segment cold prospects with a low score to reengage for initial email sends.

Show Answer

Question # 3

There are a number of unassigned prospects in the Lenoxsoft database that have not beenactive in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100. What automatic workflow can be created to prevent them from gettingassigned?

A. Create a dynamic list based on the prospects time to adjust their score to 0 if theyhaven't been active in 60 days.
B. Create a segmentation rule based on the prospects time to adjust their score to 0 if theyhaven't been active in 60 days.
C. Create an automation rule based on the prospects time to adjust their score to 0 if theyhaven't been active in 60 days
D. Create a completion action based on the prospects time to adjust their score to 0 if theyhaven't been active in 60 days.

Show Answer

Question # 4

Can Marketing both Import and Export Prospects?

A. True
B. False

Show Answer

Question # 5

LenoxSoft has a "Demo Request" landing page that is getting a lot of views, but not verymany submissions. The marketing manager has the following requirements:• Receive a notification when prospects view the page, but do not submit to see if they canretarget.• Receive one notification per prospect.How should a consultant accomplish this in Marketing Cloud Account Engagement?

A. Dynamic list of all prospects who have viewed the landing page > Completion action onthe form toccccremove prospects from the list upon form submission > User monitors list.
B. Page action on the landing page to notify user upon view and add to list > Automationrule to remove from same list when form is submitted and notify user again.
C. Dynamic list of all prospects who have submitted the form > Dynamic list of all prospectswho haveviewed landing page > User exports both lists and compares.
D. Completion action on the form to tag "Submitted" > Automation rule to notify user withcriteria of "Demo Request" landing page was viewed and tag isn't "Submitted".

Show Answer

Question # 6

What behavior is expected when the "Overwrite Prospect Opted Out field" Salesforceconnector setting is enabled?

A. Only users with an Administrator user role will be able to change the prospect fieldvalue.
B. The record that was last updated sets the field value for a synced prospect.
C. Only 200 records per day can be updated to overwrite the "Opted Out" field value.
D. Opting out a prospect in Salesforce or Marketing Cloud Account Engagement deselectsthe "Do Not Email" field upon sync.

Show Answer

Question # 7

Which objects are synched between Marketing Cloud Account Engagement andSalesforce? [Choose two answers]

A. Account
B. Opportunity
C. Case
D. Order

Show Answer

Question # 8

LenoxSoft does not use the Leads object in their Salesforce instance. This requiresMarketing Cloud Account Engagement to create Contacts only if a new prospect record iscreated in Marketing Cloud Account Engagement and then assigned to a sales user. Thesales manager also requires assignments to be distributed evenly across the sales teams.How should LenoxSoft get started?

A. Build a Dynamic List looking for new prospects and create an Automation rule to assignmembers of that list via Salesforce Assignment rules as contacts.
B. Build an Automation rule looking for new prospects and add new records to Salesforceas contacts and assign via Salesforce Assignment rules.
C. Enable the reverse sync feature through Marketing Cloud Account Engagement Supportand create an Automation rule to assign prospects to a user in a group.
D. Enable the appropriate "optional Salesforce connector setting" and create anAutomation rule to assign to a sales user.

Show Answer

Question # 9

LenoxSoft wants Co ensure they're not over-emailing their target audience on specificemail send actions in an Engagement Studio program.What is the best way to help their marketing team achieve this goal?

A. Automatically remove prospects from the program when an email reply trigger is met.
B. Increase the wait time on the Email send action steps.
C. Set the Engagement Studio program to repeat every 10 days.
D. A Leverage Einstein Engagement Frquency in a rule step before the Email send actionsteps.

Show Answer

Question # 10

LenoxSoft has very specific lead qualification criteria that must be met before assigningprospects to a sales rep:• The prospects must be located in Georgia or Florida.• The prospects must submit their "Request a Demo" form.When this criteria is met, they want to automatically assign the prospects to a sales rep."State" is a required field on the "Request a Demo" form.How should LenoxSoft automate assigning these leads?

A. Create a completion action on the "Request a Demo" form with the action to assign touser.
B. Add a completion action on the form to notify Admin, who manually assigns theprospect.
C. Export the form submission report and import, assigning to the correct user upon import.
D. Run an automation rule to assign based on the "Request a Demo" submission and Statefield.

Show Answer

Question # 11

Is it possible for many users to edit exact same Email Template simultaneously?

A. True
B. False

Show Answer

Question # 12

What is possible with a trigger in engagement program? [Choose two answers]

A. Email link click
B. File open
C. Specific email link click
D. Form handler error

Show Answer

Question # 13

What type of Marketing Cloud Account Engagement field should you sync Salesforce Phone field

A. Phone
B. Text
C. Number
D. You can't do this

Show Answer

Question # 14

LenoxSoft has two Marketing Cloud Account Engagement accounts: Account A andAccount B. Both accounts are syncing with the same Salesforce org. Their marketingteams have consolidated and have decided to merge Account B into Account A.What action should they take to successfully complete the migration?

A. Include prospect activity history from Account B in their prospect import if they want toretain it.
B. Get a brand new Marketing Cloud Account Engagement org and migrate both Account Aand Account B into it.
C. Export existing custom field mappings to import desired fields into Account A.
D. Manually rebuild any automations built in Account B in Account A.

Show Answer

Question # 15

LenoxSoft wants to ensure that prospects who meet the following criteria are assigned toone of the five users. In a round robin fashion:• Completed the "Product Interest" form• A score higher than 100• A grade higher than a C• Is a member of the "Target Account" listWhat should LenoxSoft use to accomplish this business requirement?

A. Automation rule and user queue
B. Automation rule and user group
C. Form completion action and user queue
D. Form completion action and user group

Show Answer

Question # 16

LenoxSoft's Marketing Cloud Account Engagement administrator cannot see an email template that was created and marked for use for Engagement Programs while building a"send email" action in a nurture program.What would explain this experience?

A. The administrator has not published the Email Template from a draft.
B. The administrator does not have folder permissions to the email template folder.
C. The administrator does not have folder permissions to the Engagement Program.
D. The administrator has not selected a sender for the Email Template.

Show Answer

Question # 17

Select three available Marketing Cloud Account Engagement Editions

A. Marketing Cloud Account Engagement Growth
B. Marketing Cloud Account Engagement Plus
C. Marketing Cloud Account Engagement Professional
D. Marketing Cloud Account Engagement Advanced
E. Marketing Cloud Account Engagement Ultimate
F. Marketing Cloud Account Engagement Standard

Show Answer

Question # 18

Select available Webinar Scoring Rules

A. Webinar Attended
B. Webinar Invited
C. Webinar Refusal
D. Webinar Registered

Show Answer

Question # 19

A Marketing Cloud Account Engagement customer uses a lot of landing pages for theirlead generation strategy. They are creating a layout template and importing in HTML fromtheir website to customize the look and feel of their landing pages. When placing aMarketing Cloud Account Engagement form on their Marketing Cloud Account Engagementlanding page using this layout template, the form doesn't appear.What could be the issue?

A. The landing page on a browser with the cookies cleared was not tested.
B. The same layout template on both the form and the landing page was not used.
C. The %%content%% variable tag in the layout template code was missing.
D. The form HTML embed code in the layout template code was not used.

Show Answer

Question # 20

LenoxSoft has published a new white paper. When prospects submit a "Request aDownload" form, they should receive this white paper in an email. All prospects whoreceive the email and view the white paper should receive an additional +10 points addedto their score.Which sequence of events would meet their goal?

A. Upload the white paper as a new File > Create a Custom Redirect to the white paper file> Create a new Email Template that contains the Custom Redirect link > Create a newForm with the Completion actions "Send autoresponder email" AND "Adjust score :: +10"
B. Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template with the CompletionAction "On click :: Adjust score :: +10" that contains the Custom Redirect link > Create anew Form with the Completion Actions "Send autoresponder email"
C. Upload the white paper as a new File > Create a Custom Redirect to the white paper filewith the Completion Action "Adjust score :: +10" >Create a new Email Template that contains the Custom Redirect link > Create a new Formwith the Completion Actions "Send autoresponderemail"
D. Upload the white paper as a new File > Create a new Form > On Step 4 of the FormWizard, check the box to "Redirect the prospect insteadof showing the form's Thank You Content" and specify the white paper file link > AddCompletion Actions "Send autoresponder email" AND"Adjust score :: +10" to the Form

Show Answer

Question # 21

LenoxSoft offers two distinct product lines, each with its own sales team.Based on prospect activity, what is the recommended way to provide each sales team withrelevant prospect interest in each product line?

A. Create emails with links to whitepapers for each product line and create completionaction to increase the prospect's score by 10 for one product line and 20 for the other.
B. Create scoring categories for each product line that calculates points based on theprospect's interaction with marketing assets related to those product lines.
C. Create completion actions on every asset to tag prospects based on the product linethey are interested in, filtering the score report by that tag.
D. Create page actions on each product line's web pages to notify users and increasescore when prospects visit each product line's section of the website.

Show Answer

Question # 22

You can enable Progressive Profiling with Marketing Cloud Account Engagement Forms inorderd to show ceratin fields only if the prospect already has data in selected field(s)

A. True
B. False

Show Answer

Question # 23

LenoxSoft wants to measure their brand awareness to raise their brand recognition for theircompany. The company wants to use Marketing Cloud Account Engagement to increasethe number of impressions across their online channels. Which are the best reports tomonitor impressions to help measure LenoxSoft's brand awareness of a period of time?

A. Monitor no of visitors, social post enagements and natural search reports month overmonth
B. Monitor no of visitors, form conversion and email click-through rate reports month overmonth
C. Monitor no of prospects, social post enagements and paid search reports month overmonth
D. Monitor no of prospects, form submission and email open rate reports month over month

Show Answer

Question # 24

Which one is Marketing Cloud Account Engagement Event Connector

A. Eventbrite
B. Eventor
C. EventMe
D. TheEvents

Show Answer

Question # 25

A Marketing Cloud Account Engagement administrator wants to enable the Engage SalesTools page in Salesforce. Which two resources are available via this page in Salesforce?Choose 2 answers to set Engage

A. Campaign send limits
B. A link to Salesforce Engage training resources
C. A link to assign licenses and permission sets
D. A link to download Engage Alerts for Mac

Show Answer

Question # 26

Select available User Roles

A. Administrator
B. Sales User
C. Marketing Manager
D. CD Marketing
E. Sales
F. Sales Manager

Show Answer

Question # 27

A marketing team is rolling out several pieces of content that will qualify leads as salesreadyand then gated behind Marketing Cloud Account Engagement forms. They want tobe able to filter tables in Marketing Cloud Account Engagement by a prospect's interactionwith each piece of content.What strategy would allow the team to do this?

A. Build dynamic lists respectively based off of those form submissions.
B. Add a form completion action to add prospects to the right Salesforce campaign.
C. Track downloads in the form reports and build different lists for all submissions.
D. Add a form completion action to apply a tag with the name of the piece of content.

Show Answer

Question # 28

LenoxSoft currently has prospect and customer data located in their current email provider,spreadsheets from events, Salesforce, and LenoxSoft proprietary software. Specificallyregarding their current email provider, what do you need to know before importing intoMarketing Cloud Account Engagement to ensure a high deliverability rate in their initialMarketing Cloud Account Engagement email sends. Choose 2 answers:

A. The date LenoxSoft last compared data between the email provider and Salesforce.
B. How many emails a month were sent from the current email provider.
C. When was the last time a prospect was emailed in their current email provider.
D. Identify the currently mailable and unmailable prospects in their current email provider.

Show Answer

Question # 29

You have several white papers on your website, but you want to start gateing those andgather more and more details about prospects as they download the white papers. What isthe best way to achieve this?

A. Create a form and enable progressive profiling
B. Create a form handler and enable progressive profiling
C. Create a form handler for each white paper
D. Create a form per white paper and enable progressive profiling

Show Answer

Question # 30

Which one is Marketing Cloud Account Engagement Video Connector

A. YouTube
B. Wistia
C. Vimeo
D. Dailymotion

Show Answer

Question # 31

What is available to choose within Repeat Rule

A. Days before eligible to repeat rule
B. Limit rule matches
C. Certain Prospects
D. Repetition Order

Show Answer

Question # 32

How could LenoxSoft benefit from Engage Reports?

A. Sales Managers can analyze lead information like prospect activity, scores, and grades.
B. Users can analyze form submission performance for the prospects they have emailed.
C. Users can analyze the performance of their templated and non-templated emails.
D. Sales Managers can receive desktop notifications for their teams' email activities.

Show Answer

Question # 33

Which are true about Salesforce Engage

A. Before you can set up Salesforce Engage, you must have a verified Salesforce-Marketing Cloud Account Engagement connector
B. Salesforce Engage is not supported for Salesforce sandbox accounts
C. Salesforce Engage is an app mainly for Sales to stay up to date with Prospect actions
D. You can download Salesforce Engage App on your desktop or phone (Mac,Windows)
E. You can use Salesforce Engage with Gmail by downloading an extension

Show Answer

Question # 34

Lenoxsoft currently has prospect data in another email-sending platform, and they want tomigrate it over to Marketing Cloud Account Engagement. The system has a list of mailableprospects and a list of unmailable prospects who unsubscribed/opted-out that do NOT existin Salesforce. The marketing team wants to make sure that they stay complaint with thepermission-based Marketing Policy while maintaining their database of unsubscribed/optedout prospects when they migrate this data over to Marketing Cloud Account Engagement.How should the data be imported?

A. Import all prospect data and create a suppression list.
B. Import only the list of mailable prospects in Marketing Cloud Account Engagement.
C. Import unavailable prospects in Marketing Cloud Account Engagement; performpermission pass.
D. Import unmailable prospects in Marketing Cloud Account Engagement; mark as globalopt-out.

Show Answer

Question # 35

LenoxSoft is introducing a new product this summer, and the VP of Sales wants Marketingto automatically nurture the prospect if they show interest in the new product. There is nonew gated content developed yet, only some blog posts and web pages about it.What approach should the Marketing team use to resolve this?

A. Set up scoring categories > copy the web pages to Marketing Cloud AccountEngagement landing pages > put landing pages into Marketing Cloud AccountEngagement folders > create automation rule with criteria "prospect score in scoringcategory greater than 1" to send an autoresponder email
B. Set up scoring categories > put the web pages into folders in Marketing Cloud AccountEngagement > set up custom redirects for the web pages > add completion actions to thecustom redirects to add to list > set the list as the recipient list of an engagement program
C. Set up scoring categories > create page actions associated with the scoring category > create adynamic list with criteria "prospect score in scoring category greater than 0" > set the list as the recipient list of an engagement program
D. Set up scoring categories > create custom redirects associated with the scoringcategory > setcompletion actions to tag prospect > create an automation rule with criteria "prospect hastag new-product" to send an autoresponder email

Show Answer

Question # 36

LenoxSoft sends an operational email to all prospects, but finds there are some prospectsthat did not receive the email.Why would this happen?

A. The prospects were set to "true" for opted out and set to "false" for do not email.
B. The prospects were on a suppression list used on the operational list email send.
C. The prospects are opted out of the list used on the operational list email send.
D. The prospects were set to "false" for opted out and set to "true" for do not email.

Show Answer

Question # 37

A company uses multiple Marketing Cloud Account Engagement business units and wantsto set up B2B Marketing Analytics. What is considered true about using B2BMA with business units?

A. The app will create unique datasets for each business unit.
B. There is an option to create a unique app for each business unit or one joined app for allbusiness units.
C. Each business unit can only have one associated B2B Marketing Analytics app.
D. Each dashboard will have an option to filter by business unit.

Show Answer

Question # 38

Which actions can be achieved with completion actions? [Choose three answers]

A. Assign to queue
B. Notify account owner
C. Set profile
D. Increment prospect field value

Show Answer

Question # 39

LenoxSoft wants to quickly identify sales-ready leads from a list of prospects that came bytheir booth at a recent event. How should their engagement program be structured?

A. Send the least targeted content first, followed by more targeted content
B. Send five emails exactly seven days apart, without any following steps
C. Send emails using dynamic content based on prospect account fields
D. Send highly targeted content first, followed by less targeted content

Show Answer

Question # 40

LenoxSoft's marketing team wants to make it easier for prospects to manage to opt in andout of marketing emails.What can they consider doing to accomplish this goal?

A. Enable prospect resubscribe in Marketing Cloud Account Engagement Settings.
B. Create a custom email preference center page.
C. Minimize public lists used in marketing emails.
D. Remove the global opt out link from marketing emails.

Show Answer

Question # 41

What type of fields are not supported by the Marketing Cloud Account Engagement sync

A. Geolocation
B. Lookup Relationship
C. Date/Time
D. Time
E. Text Area (Rich)
F. Date/Time
G. Formula
H. External Lookup Relationship

Show Answer

Question # 42

LenoxSoft has completed testing in a Salesforce Sandbox org. What steps will ensure asuccessful move to the Salesforce Production org?

A. Install the Marketing Cloud Account Engagement AppExchange package for ProductionEnvironments
B. Rename the Salesforce connector for the Sandbox org
C. Delete all data from the Sandbox org
D. Create a new Salesforce Connector for the Production org
E. Unverified and delete the Salesforce connector for the Sandbox org

Show Answer

Question # 43

What factors are involved in determining email deliverability?

A. Sender Policy Framework (SPF)
B. Domain Keys
C. Sender ID
D. Whitelist
E. CAN-SPAM

Show Answer

Question # 44

LenoxSoft would like to enable the Google AdWords connector in Marketing Cloud AccountEngagement. Which of the following would you NOT advise them on before they enable theconnector?

A. They should ensure their URL structures can handle parameters before verifying theconnector.
B. The connector cannot be linked directly to an MCC account.
C. The connector will update all of their AdWords ads to include the tracking parameter,including those that were deleted or disabled.
D. The connector will make copies of their AdWords ads (not including those that weredeleted or disabled) and include the tracking parameter in the URL for the new versions.

Show Answer

Question # 45

Lenoxsoft is transitioning from their current marketing automation platform to MarketingCloud Account Engagement. They have a landing page that they wish to migrate over toMarketing Cloud Account Engagement and need to understand what steps are involved inorder to maintain the page's existing look and feel. What are the necessary first steps tomigrate this landing page over to Marketing Cloud Account Engagement while maintainingthe page's existing look and feel?

A. Import the HTML file into Marketing Cloud Account Engagement and apply it to thelayout template
B. Create a Marketing Cloud Account Engagement landing page and import HTML fromthe landing page HTML
C. Create layout template and import HTML from the landing page URL
D. Import the HTML file into Marketing Cloud Account Engagement and apply it to thelanding page

Show Answer

Question # 46

It is possible to assign certain Prospect to selected Scoring Category

A. True
B. False

Show Answer

Question # 47

LenoxSoft currently has prospect and customer data located in their current email provider,spreadsheets from events, Salesforce, and LenoxSoft proprietary software. Specificallyregarding their current email provider, what do you need to know before importing intoMarketing Cloud Account Engagement to ensure a high deliverability rate in their initialMarketing Cloud Account Engagement email sends. Choose 2 answers:

A. Identify the currently mailable and unmailable prospects in their current email provider.
B. How many emails a month were sent from the current email provider
C. The date LenoxSoft last compared data between the email provider and Salesforce.
D. When was the last time a prospect was emailed in their current email provider.

Show Answer

Question # 48

"What record page layouts can the Send Engage Email button be added to?

A. Opportunity
B. Case
C. Contract
D. User

Show Answer

Question # 49

Choose required fields while creating a Prospect

A. Email
B. Company
C. CD Campaign
D. Profile
E. Score
F. Grade
G. Assign To

Show Answer