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Marketo MCE Sample Question Answers

Question # 1

A Marketo administrator wants to test the inclusion of the word “budget” in an email’s subject line within an email send program. Which two settings must be configured for this test? (Choose two.)

A. Sample size
B. Champion/Challenger
C. Segment size
D. Dynamic content
E. Winning criteria

Question # 2

What is the purpose of a default value in a token?

A. To display values like current Date/Time
B. To show a value if a lead’s referenced field is empty
C. To refer to the name or description of a program
D. To create custom variables at the Campaign Folder or Program level

Question # 3

What is the reporting impact of selecting an acquisition program when importing a list? 

A. The Opportunity Influence Analyzer uses acquisition program to indicate which program led directly to a won opportunity.
B. The acquisition program is required to show program success in the List Performance report.
C. The acquisition program is required to show the number and percent of new names in the Program Performance report.
D. Revenue Cycle Modeler uses acquisition program to trigger moving net new leads from the Anonymous to the Known stage.

Question # 4

A marketer wants to create a Program Performance Report that shows the performance for all programs targeting a certain geographic region. What would be the best way to accomplish this?

A. Add a custom column to the Program Performance Report.
B. Use a custom tag as a filter on the setup tab of the Program Performance Report.
C. Use a filter on the smart list of the Program Performance Report.
D. Use the drill down feature of the Program Performance Report.

Question # 5

Which two statements differentiate smart lists from segmentations? (Choose two.)

A. A lead can exist in multiple segments within the same segmentation.
B. Smart lists can only generate information on the lead for the past 90 days.
C. A lead can exist in multiple smart lists.
D. Snippets can be dynamically changed based on segmentation.
E. Snippets are created from smart lists.