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Frequently Asked Questions

AMA PCM Sample Question Answers

Question # 1

Blue Sun Ads creates advertisements for a variety of clients selling goods, services, and ideas. Which of the following is an example of a service?

A. A health check-up
B. A video game
C. A frozen meal
D. A public service message
E. A nonprofit charity organization

Question # 2

BrewCraft Beer is a microbrewery that sells its beer at its own beer gardens in Central City. Though customers were initially unused to the concept of a beer garden, BrewCraft undertook a long-running social media campaign to popularize the concept. It also advertised the fact that all its ingredients were sources locally and sustainably. Which of the following would be considered the service that BrewCraft is selling customers?

A. The beer
B. The concept of a beer garden
C. The fact that its products are local and sustainably sourced
D. The experience customers have at BrewCraft beer gardens
E. The use of social media for its ad campaign

Question # 3

Services are:

A. physical objects sold in exchange for value.
B. intangible customer benefits that cannot be separated from the producer.
C. the concepts and thoughts about ideas or causes.
D. the benefits organizations receive in exchange for selling products.
E. the concepts and philosophies that go into creating a good.

Question # 4

Talyn Cosmetics sells high-end cosmetics that are coveted by women, but are priced out of the budgets of most average buyers. Talyn wants to enter the Arian market and is conducting market research to identify the market segment on which it should focus its strategy. Researchers send out a questionnaire to a vast pool of potential customers in Aria and analyze the results. Which of the following questions should research analysts focus on to identify the target segment?

A. Would you choose Talyn Cosmetics over other cosmetics brands in the market? Why?
B. Would you be interested in buying Talyn Cosmetics? What is the most you would be willing to spend on a brand of cosmetics?
C. What is your preferred mode of purchase of cosmetics—retail stores or online?
D. List your favorite brands of cosmetics.
E. How old were you when you began using cosmetics?

Question # 5

A company's_____ specifies the marketing activities that a firm will undertake in a specific period of time.

A. mission statement
B. code of conduct
C. marketing plan
D. statement of purpose
E. marketing mix

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