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Frequently Asked Questions

Microsoft MB-260 Sample Question Answers

Question # 1

You are a Customer Data Platform Specialist. You are reviewing the system status. Younotice that an insights refresh process shows a “skipped” status.Which system process type should you review to find the step that is blocking the insightsrefresh from starting?

A. Segments
B. Search
C. Enrichments
D. Activities

Question # 2

You are a Customer Data Platform Specialist. Your organization is using Power Query when connecting to Data Sources in audience insights. You need to load eCommerce Contacts to audience insights. Which statement about loading data to audience insights using Power Query is correct?

A. You must create a separate Power Query data source for each entity you wish to ingest.
B. Power Query automatically recognizes header rows in files when you use the Text/CSV connector.
C. After you save a Power Query data source, you have to manually trigger the initial refresh process.
D. You can add additional entities to the data source using Get Data functionality in the Power Query.

Question # 3

You are a Customer Data Platform Specialist. You are in the process of implementingaudience insights at a bank.You finished setting up the different initial data sources. You are starting the unificationprocess.Which three tasks do you need to perform in the Mapping phase of the unification process?Each correct answer presents part of the solution.NOTE: Each correct selection is worth one point.

A. Identify the primary keys and semantic field types within the different entities.
B. Identify the entities that you need to unify into a single profile.
C. Identify the prioritization of similar fields between different entities.
D. Select the fields you want to include the unified customer profile.
E. Identify rules for duplication between different entities.

Question # 4

Note: This question is part of a series of questions that present the same scenario. Eachquestion in the series contains a unique solution that might meet the stated goals. Somequestion sets might have more than one correct solution, while others might not have acorrect solution.You are a Customer Data Platform Specialist. Your company’s information technologydepartment already ingested a CSV file with column names in the first row into audienceinsights. You are asked to clean and transform the data to get it ready for unification.What can you do to satisfy the requirements?Solution: Clean the data by removing any rows with nulls and deleting any leading zeros onthe primary key. Click “Next” and your data is now ready for unification.Does this meet the goal?

A. Yes
B. No

Question # 5

You are a Customer Data Platform Specialist. Your company uses both audience insightsand Dynamics 365 Sales. To enhance the customer information within Dynamics 365, youasked the Dynamics 365 administrators to add the audience insights timeline as aCustomer Card add-in control on the contact form.The Dynamics 365 administrators asked you to update the company’s Dynamics 365 userguide and explain how users can use the timeline.Which action can users perform within the added customer card add-in timeline inDynamics 365?

A. Filter the activities on the timeline.
B. Delete the activity from the timeline.
C. Edit the activity from the timeline.
D. Open the activity from the timeline.
E. Sort the activities on the timeline.

Question # 6

You are a Customer Data Platform Specialist. You are implementing a scheduled refresh inaudience insights.Which two statements are correct when describing scheduled refreshes? Each correctanswer presents a complete solution.NOTE: Each correct selection is worth one point.

A. To exclude a segment from a scheduled refresh, you must deactivate it before thescheduled refresh run.
B. Scheduled refresh is not available in trial environments and can only be configured forproduction instances.
C. The refresh schedule can be applied to selected data sources or specific entities withinthese data sources.
D. When you configure a refresh schedule to run daily, you must define the time zone andtime when the refresh needs to run.

Question # 7

You are a Customer Data Platform Specialist. You completed unification and are looking tocreate relevant segments for your business. You want to identify insights on fields thatoverlap between segments.Which statement is correct about using segment overlap?

A. Audience insights will recommend which fields may be the most insightful to use forsegment overlap analysis.
B. You can select up to three fields to analyze for overlap analysis when you create a newsegment overlap.
C. Audience insights will automatically select the fields for overlap analysis when youcreate a new segment overlap.
D. You can select one or more fields to analyze for overlap analysis when you create a newsegment overlap.

Question # 8

You are a Customer Data Platform Specialist. You successfully installed the CustomerCard Add-in and the required add-in control in Dynamics 365 Sales app. You need to showcustomer enrichment data from audience insights in the Dynamics 365 Sales application.Which two statements must be true for you to show the required data on a Customer CardAdd-in control? Each correct answer presents part of the solution.NOTE: Each correct selection is worth one point.

A. Customer details control is successfully installed and added to the Contact form.
B. Active enrichment is applied to customer profiles.
C. Contacts from Dynamics 365 Sales are included in the audience insights unificationprocess.
D. Measure Control is successfully installed and added to the Contact form.

Question # 9

You are a Customer Data Platform Specialist. Your company’s information technologyteam wants to use the out-of-the-box customer lifetime value (CLV) machine learning (ML)capabilities that come with audience insights, but the team has some concerns about thesuitability of their data. You need to confirm if their research about data requirements iscorrect.Which two statements are correct about the data characteristic requirements for configuringthe CLV ML model? Each correct answer presents part of the solution.NOTE: Each correct selection is worth one point.

A. There should be at least two to three transactions per customer ID. preferably acrossmultiple dates.
B. There should be at least 100.000 unique customers to perform the CLV model.
C. There should be preferably two to three years of transactional data to predict CLV forone year.
D. The CLV model will not run if there is any missing data in the fields.

Question # 10

Note: This question is part of a series of questions that present the same scenario. Eachquestion in the series contains a unique solution that might meet the stated goals. Somequestion sets might have more than one correct solution, while others might not have acorrect solution.You are a Customer Data Platform Specialist. Your company’s information technologydepartment (IT) has a CSV file stored on one of their Shared Documents folder within theirSharePoint sites which they have ingested into audience insights. The file contains a rowheader with some special characters, columns of different types (quantities, prices, etc.),and some rows with a high proportion of nulls and missing primary keys. You have beenasked to clean and transform the data in audience insights to be ready for unification.What should you do?Solution: Clean the data by transforming the first row to be used as headers and removeany special characters in header, defining column types to be appropriate field types,remove any rows with missing primary key, and name the query. Create a full name andfull address columns by merging the appropriate columns if they exist. Click “Next” andyour data is now ready for unification.Does this meet the goal?

A. Yes
B. No

Question # 11

You are a Customer Data Platform Specialist. Audience insights users state that they arenot able to quickly find details on specific customers while searching customer profiles. Youexplain the index and search capabilities within audience insights.Which two statements are correct about configuring and using search and filter indexcapabilities? Each correct answer presents part of the solution.NOTE: Each correct selection is worth one point.

A. You can add up to 25 custom fields to index and configure filtering for each one of thefields as an administrator.
B. The only fields that are available for indexing are the ones that exist in the customerprofile that you created during the data unification process.
C. You can only add a filter for a specific field from the search and filter index page inaudience insights.
D. Users with a contributor role can add fields on the search and filter index page inaudience insights and configure how many filtered records to show.

Question # 12

You are a Customer Data Platform Specialist. You are configuring a workflow for a custommodel using an Azure Machine Learning batch pipeline. Configuring this type of modelrequires different parameters than Machine Learning Studio (Classic) models.Which two configuration parameters are required specifically for Azure Machine Learningbatch pipelines? Each correct answer presents part of the solution.NOTE: Each correct selection is worth one point.

A. Output data store path
B. Output data store parameter name
C. Web service that contains your model
D. Entity name

Question # 13

Note: This question is part of a series of questions that present the same scenario. Eachquestion in the series contains a unique solution that might meet the stated goals. Somequestion sets might have more than one correct solution, while others might not have acorrect solution.After you answer a question in this section, you will NOT be able to return to it. As a result,these questions will not appear in the review screen.You are a Customer Data Platform Specialist. Your company’s information technologydepartment already ingested a CSV file with column names in the first row into audienceinsights. You are asked to clean and transform the data to get it ready for unification.What can you do to satisfy the requirements?Solution: Clean the data by transforming the first row to be used as headers, definingcolumn types to be appropriate field types, and naming the query. Create a full namecolumn if it does not exist by merging the columns for the first name and last name. Click“Next” and your data is now ready for unification.Does this meet the goal?

A. Yes
B. No

Question # 14

You are a Customer Data Platform Specialist. You completed all the steps in the matchphase of the data unification process in the audience insights. You need to review andvalidate your match results.Which three metrics are available for you to validate the results? Each correct answerpresents a complete solution.NOTE: Each correct selection is worth one point.

A. Unique matched records
B. Matched records only
C. Matched and non-matched records
D. Unique source records
E. All source records

Question # 15

You are a Customer Data Platform Specialist. You need to create relationships to connect entities so that they can be further used in defining segments and measures by the marketing team. Which three relationship types are available in audience insights? Each correct answer presents a complete solution.NOTE: Each correct selection is worth one point.

A. Non-editable system relationships, created by the system as part of the data unification process
B. Non-editable system relationships, which are created automatically from ingesting data sources
C. Editable inherited relationships, created by the system as part of the data unification process
D. Editable custom relationships, created and configured by users
E. Non-editable inherited relationships, which are created automatically from ingesting data sources

Question # 16

You are a Customer Data Platform Specialist. You need to create relationships to connect entities so that they can be further used in defining segments and measures by the marketing team.Which three relationship types are available in audience insights? Each correct answer presents a complete solution. NOTE: Each correct selection is worth one point.

A. Non-editable system relationships, created by the system as part of the data unification process
B. Non-editable system relationships, which are created automatically from ingesting data sources
C. Editable inherited relationships, created by the system as part of the data unification process
D. Editable custom relationships, created and configured by users
E. Non-editable inherited relationships, which are created automatically from ingesting data sources

Question # 17

Your team developed and integrated a batch inferencing pipeline to audience insights. This allows for a new custom machine learning (ML) model to run and deliver new insights to your unified profiles data. Your team is manually running the custom machine learning workflows. Which statement is correct about allowing your workflow to run automatically with everyscheduled refresh?

A. You can configure scheduled refreshes for audience insights from Azure ML where you developed the custom ML model.
B. Your team can set up scheduled refreshes that allow your workflow to run automatically.
C. Your team needs to manually trigger your custom machine learning workflows.
D. Scheduled refreshes are not supported for custom machine learning models that are connected to audience insights.

Question # 18

Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution. You are a Customer Data Platform Specialist. Your company’s information technology department (IT) has a CSV file stored on one of their Shared Documents folders within their SharePoint sites which they have ingested into audience insights. The file contains a row header with some special characters, columns of different types (quantities, prices, etc.), and some rows with a high proportion of nulls and missing primary keys. You have been asked to clean and transform the data in audience insights to be ready for unification. What should you do? Solution: Clean the data by removing any rows where the primary key is missing, delete any leading or trailing zeros on the primary key, and name the query. Click “Next” and your data is now ready for unification. Does this meet the goal?

A. Yes
B. No

Question # 19

You are a Customer Data Platform Specialist. Your marketing team is in the process of mapping entities and attributes in the data unification process of audience insights. You are assisting them with completing this task. Which two statements correctly describe how audience insights handles the mapping of semantic types for entity attributes? Each correct answer presents part of the solution. NOTE: Each correct selection is worth one point.

A. Attributes that are automatically mapped to a semantic type cannot be remapped to a custom semantic type.
B. Attributes must be mapped to the semantic type of ID in order to be used as a primary key for the entity.
C. The 'Define the data in the unmapped fields' section shows attributes that are not automatically mapped to a semantic type.
D. The 'Review mapped fields' section shows all attributes for which a semantic type is automatically identified.

Question # 20

You are a Customer Data Platform Specialist. Your company’s chief marketing officer (CMO) learns about Dynamics 365 Customer Insights engagement insights capability. Your CMO wants to understand how engagement insights can be used to enhance audience insights. Which two statements describe the benefits of engagement insights? Each correct answer presents part of the solution. NOTE: Each correct selection is worth one point.

A. It allows you to collect, measure, and understand customer behavior on your website.
B. It allows you to create new customer profiles within engagement insights that can be exported to audience insights.
C. It allows you to send new customer leads directly to a marketing automation platform.
D. It allows you to link audience insights and engagement insights environments to enable bidirectional data flow.

Question # 21

As a Customer Data Platform Specialist, you set up audience insights as the new Customer Data Platform. The product owner wants you to make sure that data sources are refreshed daily.Which five actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

Question # 22

You are a Customer Data Platform Specialist. You already have a few existing production environments for audience insights. You were given a new production environment. Which two statements are correct about creating a new production environment when other environments already exist? Each correct answer presents part of the solution. NOTE: Each correct selection is worth one point.

A. Data source credentials can be copied from an existing environment to a new production environment.
B. You must log out of one environment to access new environments that are on the same tenant.
C. When you create a new production environment, you can choose to copy the configuration from an existing environment.
D. You can select the Environment control in the upper-right corner of the page to change environments.

Question # 23

Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution. You are a Customer Data Platform Specialist. Your company’s information technology department already ingested a CSV file with column names in the first row into audience insights. You are asked to clean and transform the data to get it ready for unification. What can you do to satisfy the requirements? Solution: Clean the data by changing columns with numbers to integer number format, which includes fields such as price, number of purchases, and postal code. You should convert primary key to integer number field if it contains only numbers. Click “Next” and your data is now ready for unification. Does this meet the goal?

A. Yes
B. No

Question # 24

You are a Customer Data Platform Specialist. You are creating a new measure for business accounts (B2B) in audience insights. One of the requirements for the new business-level measure is to add a dimension of the city for each business account. What is needed to ensure that this measure is created as a business-level measure instead of a customer-level measure?

A. Use the default "CustomerlD* dimension when creating the measure.
B. Use the default "AccountID" dimension when creating the measure.
C. Remove the default "AccountlD" dimension when creating the measure.
D. Remove the default "CustomerlD* dimension when creating the measure

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